Marriott’s newest brand, City Express, gives old hotels a second life — two shades of gray, a yellow stripe, and a new sign. Here’s how the company is re-branding entire properties with little more than paint, signage, and breakfast.
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Marriott Adds A 31st Brand, And It Looks “Hideous”
Marriott has acquired the ‘City Express’ hotel brand an “affordable mid-scale” chain with 152 hotels across 75 cities in Mexico.
Best Western, Quality Inn, and Ramada are often considered midscale. But these hotels aren’t just midscale, they are affordable midscale.



