Tag Archives for gha discovery.
I had a great and fascinating experience at Kempinski Cancun, a hotel I wouldn’t normally have chosen. And I realized that somehow I’d never stayed at a Kempinski outside of Germany before. All of a sudden the brand is much more on my radar.
Top published hotel elite status in just 3 nights, plus the scoop of invitation-only Red status.
Now, this is the kind of exciting promotion I love. It’s not easy, but with a little effort heavy travelers can earn up to 94% back on their upcoming hotels stays if you stay at 10 different hotel brands in 5 months.
GHA Discovery’s hotel loyalty program significantly enriches member benefits by introducing a comprehensive breakfast perk for elite members, underscoring the program’s exceptional value, especially within smaller, premium hotel chains, without reducing existing benefits.
GHA Discovery, a coalition loyalty program serving 40 smaller hotel chains, has experienced significant growth and success, particularly following a comprehensive relaunch two years ago. Despite challenges like having a smaller footprint, especially in the U.S., the program boasts impressive third-quarter numbers, with 25 million members, increased cross-brand revenue, and doubled year-to-date revenue, making it a notable contender in the hotel loyalty space.
GHA Discovery is probably the biggest hotel loyalty program you may never have heard of. They cover 37 brands which is more than Marriott and they’ll soon hit 20 million members.
GHA – the Global Hotel Alliance – covers numerous smaller chains that skew towards luxury. The Discovery program is relaunching to become much more rewarding. Against the trend in the industry, the new program actually costs hotel owners more in order to give customers more. Elite status is becoming easier to earn, and benefits will become more consistent. And word is they’re even an easy status match.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
