Tag Archives for marriott.
In 2021 Marriott entered into a settlement with Pennsylvania over resort fees, promising to reform its practices. Despite the legally-binding commitment they didn’t actually do it. They received extensions, but still didn’t come into compliance. Now they’re being fined $225,000 and a court order requires them to comply by May 15.
The Marriott Key Bridge was the second Marriott hotel ever, and was the oldest Marriott hotel when it closed in July 2021.
Originally opened in 1959 as the Key Bridge Motor Inn, it was located in Rosslyn just across the river from Washington D.C. It featured a fantastic view, as a result, and in its history hosted both Lyndon Johnson and Richard Nixon. In recent times it played host to the homeless.
When Marriott launched the Bonvoy program in 2018 the most expensive redemption for any hotel was 60,000 points. Then they introduced ‘high and low season’ pricing and a new more expensive category 8, pushing up the most expensive reward to 100,000 points.
A year ago they abolished award charts altogether and promised only that price increases would be muted in the first year of the new system. Now that the first year has passed, gloves and constraints are off, and properties can cost up to 150,000 points per night.
The Conservative Political Action Conference (CPAC) was recently held at the Gaylord National Resort & Convention Center, and one conference goer reported on TripAdvisor that they failed to pay a bar tab. Oops!
How they report the hotel handled it, though, is concerning.
Chalk this up to another cost cut, where a major hotel chain eats into its brand by charging guests as much or more than before while delivering less. It’s Westin exiting the wellness space without saying they’re exiting the wellness space.
I’ve even documented instances where the difference in room rate was over $450 per night! It’s amazing that even as hotel chains spend a lot marketing that you’ll find the best rates on their rooms through their own websites, hotels are unloading rooms for less through Airbnb.
One guest even managed a successful Marriott best rate guarantee against an Airbnb listing.
When the Marriott LAX rolled out this extra charge ‘to protect their workers’ it was $10.72 per night. Two months later they’ve already increased the fee to $13.87 per night – a 29% increase.
At 1004 rooms, this hotel has the potential to generate $5,082,800 per year with their new Worker Protection charge. They aren’t required to spend the money on worker protection (indeed they won’t). Even at 80% occupancy that’s $4 million a year, most of which goes to the hotel’s bottom-line.
By putting the bed on top of the sofa, Marriott is able to offer smaller rooms with the same features. And smaller rooms mean more rooms in a hotel. That’s good for revenue, and will let them compete for owners looking to maximize revenue per square foot of their real estate.
The open question is how guests will receive the idea.
An anonymous reader captures something in a guest post that I think is important, based on some pretty extensive experience on the road. Hyatt is great if you can stick to full service properties not owned or managed by bad actors, but there aren’t enough properties and too many limited service ones. So where you going to go? You’re stuck with Marriott, so Marriott can get away with failing to live up to promises and expectations. It’s still better than the alternatives.
Aloft isn’t one of my usual brands. In fact I hadn’t stayed at one in nearly six years. I needed a one night stay near Dallas Love Field for Southwest Airlines Media Day and the Aloft seemed like a reasonable choice at $144, while reacquainting myself with Marriott’s brand.
This one is a combined Aloft and Element in the same building, with separate entrances. Aloft is a limited service, lower-scale chain with modern aesthetic that was dubbed ‘a vision of W Hotels’. Element is an extended stay chain with Westin branding tie-in.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
