Mar
02
2020
Star Alliance member TAP Air Portugal has 280,000 frequent flyer members in the U.S. market, growing at about 12,000 members per month, and now serves 9 North American cities with 81 weekly flights. They’re even launching Boston to the Azores in June. And they acknowledge that their Miles & Go program “hasn’t been as relevant as it should be.” They aim to change that.
They are offering status matches up to their top elite tier, mileage on sale for less than 9/10ths of a cent apiece, 25% discounts on award redemption, and miles just for joining the program and referring others to join as well.
