Tag Archives for rewards network.
Airline and hotel dining programs look like separate loyalty products, but most of them are really just different labels on the same underlying business. For decades, one company lineage — from Transmedia to iDine to Rewards Network — has powered nearly all of them, using the same basic model to bring in diners, buy points from loyalty programs, and delier guests to restaurants through rebates.
Rewards Network has seemed to me mostly in the business of lending money to trouble restaurants and exorbitant rates. Expect to find troubled spots in the program, places that aren’t attractive business on their own. From what I’ve heard volume in these programs is lower than you’d expect. Still, more points is better than fewer points and more programs in which to earn points is a positive development too.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
