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United Airlines Brought the Stroopwafel to America and Now It’s Mainstream

Jul 28 2019

When Oscar Munoz took over from disgraced United Airlines CEO Jeff Smisek the airline rolled out modest customer experience improvements as part of an overall attempt to change the narrative of the airline.

Illy coffee and Stroopwafels turned out to be a perfect match, made better together. And for the Stroopwafel it changed their entire business trajectory.

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