Will ANA Mileage Club Introduce Revenue-Based Award Pricing?

IATA’s New Distribution Capability is a standard for how airline tickets will be sold, providing data in an XML format that will allow sellers of air travel to sell more than just tickets but potentially all of a carrier’s ancillary products and services.

Japanese Star Alliance carrier ANA is partnering with a company called OpenJaw Technologies to implement the IATA NDC standard.

OpenJaw’s miles redemption platform provides for both “Transparent and Opaque. Dynamic Pricing” for revenue-based redemption. We do not yet know that ANA will implement this however they may soon have the technology to do so.

Currently ANA Mileage Club, an American Express transfer partner, offers one of the best award charts in the world to go along with access to Star Alliance partner inventory. Hopefully they do not make the mistake of following their transpacific joint venture partner United. Even if United can get away with an opaque devaluation because Delta has already done so, and they expect American to follow, the Asian market is different.

(HT: @saianel)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. This would be horrible. I favor MR over any other bank currency just to transfer to ANA.

  2. @asian miler — if American follows United and Delta, and another major carrier in Europe follows Air France, then it’s certainly going to come to Asia [and indeed Air New Zealand was one of the first and that’s at least Pacific..]

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