Woke United Airlines Suspends Twitter Ads

United Airlines has suspended its Twitter ad spend. That’s not surprising, it’s the most woke of the major carriers in an industry that’s simultaneously one of the most carbon-intensive and most virtue-signaling.

Most of the companies pulling their ad spend are spinning it as caution in the face of uncertainty over what the platform will look like under Elon Musk’s ownership (little has actually changed so far other than a vibe shift), and major corporations are certainly risk-averse, but at the same time how much of it is really just a pullback in ad spend more generally in the face of broader risk to the economy? For United, though, that explanation seems less likely as at least outward statements by travel executives have remained so bullish (in my view overly so).

I certainly feel badly for the half of Twitter employees who were laid off. Several thoughts,

  • Twitter has been a money-losing enterprise. Twitter needs to generate a billion dollars a year just to cover interest on debt used to finance Musk’s acquisition. Cost cuts are as much part of the equation as revenue generation to make this possible.

  • Twitter’s workforce seems to have been mind-boggingly bloated, with programmers who did little programming and staff doing this other than creating value for the business.

  • For all of the talk about how sudden it was, and all the talk about lawsuits, Twitter employees let go are being given more severance than required and not being required to work. It’s hardly the generous tone struck by Stripe but Stripe is profitable.

  • However doing these layoffs so quickly may have been a huge mistake, this many this quickly almost certainly means making many mistakes and losing some of the best talent in the process. Maybe ‘shock and awe’ is part of the turnaround strategy but would waiting a few weeks to figure out whom to fire and not just that to fire have been worse?

Twitter’s cost cuts won’t help if revenue dries up, but ad spend is likely drying up in social media anyway. Facebook’s problems seem just as great as Twitter’s, though Facebook starts from a base of far more revenue. Remember that Twitter was troubled and underperforming when Musk took over!

And while the consensus seems to be that Musk’s approach has been haphazard, and ‘destroying’ the platform he just spend $44 billion to buy, everybody has been talking about Twitter. It’s managed to capture a large piece of the national conversation even in the days leading up to midterm elections, during war in Ukraine, and as the economy teeters amidst inflation and higher interest rates. Musk makes Twitter focal, so I’m not sure he’s doing quite as badly as most people imagine.

Ironically given Musk’s public statements in advance of buying Twitter, one of the least-touched groups of employees (led by one of the most anti-Trump executives at the company) is.. content moderation. Could they be necessary for a pivot to porn?

I have no idea what the future holds for Twitter. It was a bloated laggard under CEO Parag Agrawal and before. Musk is blowing things up, and that will either go very well or very badly. But it will be more interesting and more focal for awhile in either case. It seems like a mistake to walk away rather than to be a part of it, at least a little bit even if you’re hedging your bets elsewhere int he meantime.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Are you really that desperate for traffic that you need to sink to the level or fox news, msnbc, breitbart & co and label everything woke etc? Be better. Jeez

  2. @Darin – considering United’s explicit efforts over the past two years, including getting involved in California politics over affirmative action, I stand by my characterizastion

  3. Elon Musk has only himself to blame for all of this. Musk for opening his mouth in the first place. It’s not the beginning, but definitely the end of Twitter. It can’t succeed as a mainstream social media platform if opened up to every form of free speech that he and others believe that they have. Yes, speak your mind. Yes, disagree. But no company wants to see its ad running next to a tweet that is advocating hate, discrimination, and violence. And you’re right. Corporations are cutting back on advertising and Twitter is an easy choice to cut back. Take a back seat and see what happens. But I do think that Twitter could succeed at one thing. And that is finally driving a stake into tRumps platform. Actually, Twitter could become the Republican right-wing platform. Of course, it will be boring. It will just be them patting themselves on the back for hating anything that is not just like them. You can’t have a successful social media platform without both sides disagreeing. That’s what drives viewers to engage and then of course to see the advertising. And advertising and money is all that it’s really about anyway.

  4. Gary, can you define “woke” in the article? The word “woke” has turned into a pejorative that basically means “anything that changes the world in any way that I don’t like.”

    What do you mean by woke, Gary?

  5. United is “woke”. So the term ks absolutely appropriate. I’m not a member of a political party— but it seems as if the Twitter-Left thinks they can impose their religion and dictionary, among other things, on anyone (and their children). Thankfully the Twitter-Left is not the entirety of the Dem Party— there are many truly liberals left despite the fact that they are shouted down and out routinely.

  6. Don’t feel bad for Twitter employees. They are or were overwhelming leftist bigots who used their positions to persecute and prevent free speech. They used their positions to ban or encourage people be banned for stating actual facts. Feel bad that they will receive severance and will continue on pushing hate of freedom.

    The United Airline management is toxic and has no business being in those positions. Republican states should be banning their state employees from traveling on United for official business and Republican states that own UA stock through pension funds or whatever should be suing United for breaching their fiduciary duty by participating in one sided bias that alienates passengers and businesses. Republican states should also pass laws that ban management of public companies from violating the interests of minority shareholders by engaging in politics when business and earning money should be the only purpose of a public company.

  7. @Robert,
    Your understanding of truth is not the truth as you imagine. Twitter was filled with bots and hateful comments under CEO Parag. So many stories that they claimed as disinformation or false were all proved wrong(remember NYPost news about Jr Biden, COVID origin, Russia collusion etc) Sadly many woke liberals are embodiment of dictatorship. They cannot tolerate anything or anyone with opposing views. Most liberals want complete authority of everything(exact definition of dictatorship) or else they will throw tantrums.
    I believe in having opposing views as that gives an opportunity for me to learn and correct myself if I’m incorrect or to correct those who misunderstood.

  8. Perhaps the moniker “anti-woke” should be applied to your postings. From a business perspective, what long-term value is delivered to United by removing an advertiser during the Twitter upheaval? They are a small player in online advertising, they don’t offer access to a unique segment of the population (their audience can be easily reached on platforms). Why would United want to take the risk?

  9. @HT Woke is those who like to stay angry and like to stay woke(read past of wake), that’s exactly what’s happening now with United. What changed at Twitter other than employees being fired?

  10. $220 billion man who just fired 3700 Americans needs your $8 to turn a profit. Can you spare the price of one cup of coffee to help a billionaire sell your free speech back to you?

  11. More clickbait from right wing Gary.

    California has a higher GDP per capita than Texas. It makes sense to focus on that as a company with two hubs in CA and with significant service to the Asia-Pac region. Any smart business pays attention to key regions.

    But yeah, Gary can’t help it. He’s been indoctrinated into the right wing echo chamber since moving to Texas years ago and it shows more everyday in View From The (Right) Wing.

  12. Gary are you and/or the Boarding Area group looking into including your content on alternative services like Mastodon?

  13. For all your Woke readers Gary, which seem to be a very happy bunch given their comments.
    Two words for them: November Eight

  14. Gary is totally correct. They are in fact the most “woke” airline, and wokeness includes suppressing opinions of people you don’t like. That part is obvious if you just open your ears. Why is anyone disagreeing about this?

    The majority of people let go from twitter belonged to the teams that promote or downgrade tweets, the team that famously blocked private messages and posts that discussed the laptop story (now proven true according to NYT), and non-technical staff that otherwise govern policy at twitter. It is totally natural that new management would replace or eliminate them when going in a new direction. They are also being paid until Feb. and have skills that will land them on their feet.
    For those saying this is the end of the twitter, twitter was dying a slow death before.

  15. @Gary Leff “I stand by my characterizastion [sic]”

    And you continue to be the captain of team wrong.

  16. Woke companies like United obviously didn’t wait to see what will happen at Twitter. A better choice would have been to see how Twitter turns out. Instead, they pulled ads to punish Twitter and Mr. Musk because they are offended somehow.

  17. The idea that any of y’all think a large corporation can be “woke” is hilarious and sad. Truly that word has now lost all meaning except to be thrown around as a verbal cudgel in superficial political opinions.

  18. Lazy and biased writing. I don’t come here to be insulted by your political perspective. You can make the same argument without using language that is inteded to label and divide.

    As someone who works in the Digital Ads space, this has ZERO to do with politics. Brands spend a fortune to associate themselves with appropriate content. That is one reason why news is really struggling as a category, because so many brands won’t run ads against crime/war content, etc… Brand won’t run ads on any digital platform that doesn’t adhere to strict brand safety guidlines. Given Elon’s erratic behavior and the demonstrably clearly rapid increase of hate speech on Twitter this week, no brand in their right mind is going to advertise on there right now. Especially now that Elon has pivoted to bullying advertisers with his latest incendiary language.

    I hope and expect better from you Gary.

  19. A new broom sweeps clean. I personally do not use Twitter, but getting rid of all of the biased employees can only give Twitter a better foundation as Musk rebuilds it. Unlike many, I prefer to see what the finished product is before commenting as to it’s value.

  20. Governments are large corporations’ real customers. Just like China won’t do business with a company who claims Taiwan is a separate country or with the NBA if an owner bashes it, the US government/ state governments have so much money now and regulate so much of society (see national debt in last decade), corporations need daddy democrats bail outs/“ look the other direction on regulations” to exist. Since 90% of DC and fed government employees are dems, it’s no surprise what corporations are gonna say when it comes to aborting babies or black nationalist movements- they know not to bite the hand that feeds them

  21. @Gary,

    Seriously? Why is a company that expresses a different opinion that you labeled with a pejorative term? This article isn’t even about travel, but rather the machinations of Elon Musk over at Twitter.

    I agree: I expect better.

  22. Interesting that “woke” is now considered pejorative by some who (presumably) support woke activities. I have many woke friends who talked about being woke for YEARS before it entered the popular lexicon. It never bothered them to talk use the word “woke” when talking about each other and their efforts to push certain social and political agendas.

  23. Good for United. The radical, fascist right love to throw the word “woke” around at anything and everything they don’t agree with. So glad I left America for good when I did. Awful place.

  24. Gary should be BANNED from flying United Airlines instead. That’ll teach him a lesson. Stick to AA Gary, perfect garbage carrier fit for the mentality of someone like you!

  25. @GaryLeff

    You are correct about United being woke.

    In the era of printing money and getting endless “bailouts” has resulted in a corporate class that carries water for the power structure. Providing a product/service is secondary to the woke religion.

    AMEX is even worse than United. They told me they were hurting for money when I insisted on a reasonable refund yet they had no issue giving millions to a communist front organization in 2020 that led to its organizers living like Lenin.

  26. “Woke United Airlines”

    Give me a break. This is what I will NEVER understand from you right-wingers…when a company does something that you *perceive* to be political, you ALWAYS immediately go to woke or snowflake.

    Meanwhile, when a company or person you happen to agree with does something controversial, you ALWAYS say “it’s their first amendment right, whether you agree with it or not”.

  27. BTW… completely off topic but can someone point me to info on the laptop? And what what was found and who has it?

  28. General Motors, Volkswagen, Audi, Pfizer, General Mills, Oreo maker Mondelez International, and others have stopped ads on Twitter. IPG, one of the world’s largest advertising agencies, has stopped Twitter. This week, Publicis Groupe SA, an ad agency giant that works with companies such as Anheuser-Busch InBev and Samsung might recommend stopping ads on Twitter. What shall we call these companies and ad agencies?

    Adidas, Balanciaga, Foot Locker, Gap, JP Morgan Chase, Peloton, TJ Maxx, just to name a few, have all severed ties with Kanye West based on his antisemitic comments. What shall we call these companies? The NBA has fined a Brooklyn player for antisemitic comments. What shell we call the NBA?

    Nowadays, virtually every major corporation’s ads feature individuals who are not Caucasian, who are in multi-racial/ethnic relationships, who have mixed-race children, and who are impliedly in homosexual relationships. What shall we call these companies?

    What shall we call individuals who speak out against the two youths in Brooklyn who beat to death a grandmother simply because she’s Asian?

    Just askin’.

    For those who are not students of history, it is worth noting that the Nazi Party used the terms awake, awaken, woke, and woken in propaganda to create a sense of self-worth among the German people (in the context of WWI reparations humiliating and crushing the German self-image).

  29. I think Twitter will bounce back once all the bots are removed and more truth is revealed. As for UA; I do everything I can to avoid them and will take a flight on AA that arrives after 10pm instead one that arrives at 6pm to do so. Corporations need to keep their political views to themselves.

  30. You have absolutely No Idea Why United has pulled out of Twitter. Woke is a right wing catch all for everything (including free speech) that they don’t like. The right wing is a lying bunch of snakes these days. From: No longer a republican-

  31. Let’s cut to why United really is doing this – to disconnect itself further from its customers and their ability to communicate with United when needed.
    Just as with United’s vax mandate that they quietly withdrew when they started needing pilots, United will cut off its own nose and then backtrack quietly.
    Along with many other companies.
    If a channel has been effective at what the company used it for – primarily to communicate – then it is beyond stupid to cut it off because of a change of owners.

    This move says more about the stupidity of United and GM and other companies’ managements than about any political ideology.

  32. 1KBrad, SCO was not suggesting he himself doesn’t know what “woke” means (and needs to be enlightened). SCO asked what Gary thinks “woke” means. There’s a difference.

  33. United is neither “woke” nor anythign else. They’re a company looking to maximize their profits and reviewing their advertising accordingly. If Twitter now allows groups they don’t wish to be associated with, that’s within their rights, and sensical. This was a LCD article

  34. Lefties HATE it when their world view in challenges. The only way these woke nazi can spread their propaganda is when their opinions are the only ones that are presented it’s why everyone as they get older and wiser rejects left wing nonense.

    This week we will see the GOP make their biggest gains in decades because the american people are sick of the cultural marxism.

    They won’t be able to steal this one.

    @Uncle Jeff
    the only reasons CA has such a robust economy is because of the decades of GOP pro business’ growth. But Texas is taking away all their companies because people can’t even go to their cars without being assaulted.

    @Dom
    actually we’re the majority as you will see on nov 8th,

    @Thing 1
    Thats because lefties have no shame or self-awarness.

  35. Remember united had a drag show in their terminal.

    United also thinks men can become women and gleefully attack womens rights by promoting so-called “Trans right”.

  36. Don’t feel too bad about it. Once the $8 blue checks come online, we can all be United Airlines! Sure I can help you with rescheduling that flight! Please give me your credit card number and login information.

  37. The only people I see attempting to suppress free speech are the woke Left.

    Fact.

    Labeling something as woke is not an act by those who disagree with it. It is an act by those who are tired of the Left trying to ram it down their throats.

    People disagree with you. Grow up and deal with it.

  38. Your continuing politization of your blogs is becoming like the campaign ads. I really don’t care how you feel on political issues, and you can keep them to yourself, or continue polarization of your readers. Most bloggers in the travel space stay away from political views and I sure wish you would as well.

  39. It amazes me that the people clutching their pearls over “woke” people advocating for a more inclusive and tolerant society by claiming they are behaving badly are the very same people trying to legislate their morality on others.

    United is a business and are under NO obligation to advertise with any organization that does not align with their values. If UA were advertising on CNN or MSNBC and said they were going to stop you’d be cheering in the streets. The hypocrisy is embarrassing for you and I have nothing but pity and sadness for you that you have to live your lives walking around thinking that the only way to win is to demonize everyone else.

    This notion of “wokeness” being evil is an obsolete mentality perpetrated by a group of individuals who see progress as a zero sum game instead of realizing that a rising tide lifts all boats. And for those of you saying that 11/8 will be the day of reckoning, just remember: you may win the battle, but history has shown us that you will lose the war.

    Y’all lost on slavery. Y’all lost on a woman’s right to own property and vote. Y’all lost on interracial marriage. Y’all lost on gay rights. Y’all lost on segregation. You’re going to keep losing over time because humans are generally good people who want to do right by each other and doing right by each other means respecting what makes us similar and what sets us apart.

    And…for the record…I have the same opinion of extreme points of view on the “woke” side as well. You are entitled to your opinions, but you cross the line when you try to force them on me.

  40. @SOBE ER DOC

    People like you are on the wrong side of history.
    You attacks on women to support “trans” issues are why you continue to lose.
    We won on abortion
    We will on affirmative action
    and we will win on “Gay marriage”
    the supreme court will and is fixing these issues.

  41. The twatter employees that lost thier jobs deserve it. It makes me happy they are out on the street.
    Maybe they should learn to mine coal?

  42. @Gene
    Don’t worry the democrats/lefties will get whats coming to them.

    Democrats can only steal elections to win but that is starting to become impossible for them.

  43. Companies need to quit the useless woke virtue signaling. Instead, they should invest in improving their product and focus on delivering delightful customer service. My clients and I have been eminently successful in exploiting this misalignment. We relentlessly seek to “own the customer”. You accomplish that by having a product or service they yearn to use and make sure they delight in the relationship. It works every time!

  44. Haha the lefties really can’t handle the fact that they lost their echo chamber and propaganda machine can they.

    I can’t wait till tuesday.
    So much for “roevember” haha.

  45. The Twitter employees all said they were gonna quit if Musk bought the company. Musk did them a favor plus severance. They should thank Musk.

  46. This post reminded me why I stopped clicking on your posts. Anyone using “woke” in 2022 should be ignored 100%. And why does it even matter to you if United suspends Twitter advertising?

  47. So do all United pilots and flight attendants and mechanics and ramp crew approve of their employers viewpoints? I guarantee a “sickout” of even 10% of their employees would catch the attention of management. Although, the dems will just print more money and bail them out if United keeps saying the “right” things.

  48. Next week UA management will learn that the ideology pushed by tech dorks, msm and some politicians does not align with most of the country.

  49. If united is the most woke in your opinion please tell us who the most fascist of the airline companies are.
    Are you so insecure of your content that you need to use click bait and labeling to get attention to your blog?

  50. Gary-
    Labeling something as “woke” when you don’t agree with it is just lazy.
    And “woke” is just made-up, right-wing boogeyman nonsense.
    My 85 year old aunt just said woke the other day. I thought I was going to puke.
    She is currently living with us while she recuperates from surgery.
    None of her Trumpy children or grandchildren stepped up to help her.
    I’m sure they will be first in line for her riches when she is gone.
    These are the same lazy people who also use the term “woke.”
    You run with good company.

  51. Rjb-
    Big difference between “free speech” and hate speech.
    Big difference between objective truths and Elon Musk retweeting a post from a wacko site insinuating that Paul Pelosi was attacked by his male hooker.
    That anyone has to explain this to you is absurd.
    Responsible advertisers don’t want to be part of a circus.

    Chad-
    “60% of pedophiles belong to the lgbt.”
    hahahahahahahahahahahahahahahahahaha. Fool.

  52. Gary, I was reading the Will Leitch (frequentl New York Magazine writer, author and cool sports commentator) Newsletter on Substack today (it drops every Saturday) and he linked to another Substack blog called Dave Karpf, The Future Then And Now and its article:
    “Elon’s Twitter Tilt.” It explains exactly what Musk is doing and why.
    It’s a fascinating read, you and your readers should check it out.
    Highly recommended!

  53. Jerry:
    It was the Republican-controlled Senate that voted 96-0 to approve $58B for the airlines on March 25th 2020. The Republicans created the bill AND the terms of it, allowing the stupid ways that airlines spent the money. It was signed into law by a Republican president.
    Fool.

  54. BREAKING: Florida Republicans now lead Democrats by more than 300,000 voters in the 2022 election
    ✅ REPs lead by 301,176 (+7.21%)
    1,833,354 Republicans
    1,532,178 Democrats
    ⚪️ 755,497 NPA

    First time in history the gop has out voted democrats in early voting.
    Here’s Miami-dade a blue county

    148,875 Republicans (+.87%)
    145,518 Democrats
    ⚪️ 85,070 NPA

    Same is happeneing in Nevada. The dems only have a 770 early vote lead. They usually have a 40k early vote lead.

    The GOP is going do destroy the Democrats it will be time for payback and this woke nonsense will stop.

    Know this you are the enemy.

  55. Thanks for exposing yourself Gary. Easy decision now to avoid your content going forward.

  56. @MM

    Na it’s the truth

    same sex abuses are 60% of incidents with pedophiles.

    Pedophilia and the lgbt go hand in hand I expect them to add the P soon to LGBT.

  57. @Chad – you are truly pathetic. It’s very clear you are anti-American. You spew forth the hate that so characterizes the Republican party of late. It was never like this before until that mentally ill demagogue Trump appeared. And it has been documented that many people who are homophobic (like you) are suppressing their own gayness.

  58. Anybody who uses the term “woke” isn’t someone worth listening to, Its basically the new “sheeple.” Your also attracting losers like Chad, don’t be that dude.

  59. Click. Bait.

    But the fact that this post has far and away the most of any Gary has recently published shows the reasoning behind it all.

    Still, this country is fu*ked.

  60. @JimC

    You’re right I do hate it. I despise america, I openly wish china and/or russia defeat the us.
    The us is a cancer of a nation, the people are garbage, the society elevated the stupid, weak and deranged.

    You’re not putting this genie back in the bottle, america will end one way or another and I can’t wait.

  61. Yikes.

    Yikes for Americans who tell other Americans that ‘they are the enemy.’

    Yikes for commenters on an airline blog saying pedophilia and LGBTQ+ go hand in hand.

    Yikes for this post, which seems to be more Musk apologist than it is airline-related.

    Good luck Gary, good luck America. Peace out.

  62. News Flash “Robert”. UA is “woke” no other way to put it. Sorry you libs don’t like the label, but then again Libs are famous for making up and assigning labels

  63. Lol really? “Woke” sorry I wouldn’t want my business advertised next to whatever crazy stuff gets posted on an unmoderated platform. I certainly wouldn’t want to pay for it.

    Look what happened to Truth Social and Parler during the early days, it became the ISIS news network. I wonder what ad rates go for on those platforms these days… Though I know Truth Social is over a million dollars behind in paying for it’s hosting.

  64. BkAloha says:
    November 5, 2022 at 12:06 pm
    This post reminded me why I stopped clicking on your posts. Anyone using “woke” in 2022 should be ignored 100%

    What a hypocrite. You not only clicked but are now posting. Take your whine elsewhere.

  65. Lol really? “Woke” sorry I wouldn’t want my business advertised next to whatever crazy stuff gets posted on an unmoderated platform. I certainly wouldn’t want to pay for it.

    Look what happened to Truth Social and Parler during the early days, it became the ISIS news network. I wonder what ad rates go for on those platforms these days… Though I know Truth Social is over a million dollars behind in paying for it’s hosting.

    Also good I hope there is a boycott of all these companies giving the crazy people screaming political statements on planes the last few years we’ll all have a much more pleasant experience as people exercise thier free speech voting with dollars just as UA is currently doing here.

  66. @chad — I certainly hope you can’t vote in US elections. You sound like a gay Russian bot, so I doubt it.

  67. Gary, I hope your advertisers are made aware of the hateful unmoderated comments on your blog. I’m sure the companies you hawk cards for would not want to be associated with this. Be a real thought leader and denounce this language.

  68. Gary .. wasn’t this a travel blog?
    let Untied drive their airline and business into the ground if they want to – their choice.

    Do you get you little twitter blue bird yet? — you Elon wants you to have it.

  69. @SOBE ER DOC

    Y’all lost on slavery? Y’all lost on segregation? Both of those issues were DEMOCRAT favored issues. A simple check of a history book would tell you that this country went to war to end slavery. A war won by the North, under a newly formed political party called the REPUBLICAN PARTY, led by some dude named Abraham Lincoln. And to this day, just like in the 1950s, it was DEMOCRATS who were in favor of segregation. Woke leftist universities are trying to separate, by race, where students live on campus. If you really are a doctor, you are woefully uneducated.

  70. United is going even further on its “woke” pathway.
    They now have strict racial profiling hiring requirements.
    Meaning they will now prefer to hire a less qualified pilot or mechanic with the “right” racial/ethnic/gender/minority profile instead of hiring a more qualified one with the “wrong” profile.

    It is very reassuring to see an airline that is no longer considering safety as its highest priority!!

    By the way, this united policy is clearly discriminatory against the ones that now have the “wrong” profile.

    For full disclosure, I stopped flying United after my own spouse that is Asian was discriminated against by the FA and the captain of a flight over 10 years ago!!
    It was also a clear sign that safety was already no longer United’s priority at the time as the captain preferred to join the FA in her threatening rant instead of staying in his seat flying the plane.

  71. I was one of the first to comment here about United’s decision concerning Twitter. For those who missed it, I said that this decision is reason enough for me not to fly United. I only fly Southwest, the best managed airline out there. I stand by my decision.

  72. At this point democrats and leftists are enemies and should be treated as such. Don’t help them, dont talk to them. Is you see them in need of help let them suffer.

    They are the enemy
    They are the fifth column

  73. Low-quality clickbait, Gary. Despite the inflammatory headline, >95% of the post was about staffing decisions at Twitter, not about aviation or travel. Could you have at least made the effort to explain why you think it’s a “mistake” for United to suspend advertising on Twitter? Is there any evidence at all that advertising on Twitter drives revenue for United?
    Until Musk makes clear his intentions for the platform I would think it foolish for any company to lock themselves into a long-term contract without knowing how Twitter might re-brand itself.

  74. This is ridiculous article, and even more insane responses.

    “Free speech” has never had a place in capitalism and corporations.

    It is a protection against punishment by government for speaking out against government.

    You don’t walk into a CVS or a bakery and start yelling wild accusation or suggesting the cashier is an alien. There is no free speech protection there. Walk up to your CEO and call him/her a moron to their face at a company meeting. You are GONE!

    But call the President a liar during a State of the Union address, and you are not arrested and imprisoned. THAT is free speech.

    Advertisers are leaving Twitter becase the intent of spending advertising money is to generate a return on that advertising dollar. It’s business, not charity.

    If Ad Agencies recommend that their clients shift advertising dollars because of changing demographics, that is not “free speech” or “woke”, it’s business, its money.

    You react to market changes or you become irrelevant.

    An airline needs to sell seats. That is all that matters to them.

    Black, white, asian, male female, gay trisexusl martian… doesn’t matter. Get the money and get the butt in seat

    But there is one truth that is clear to corporations that want to make money: everything the far right touches dies.

    That’s not a winning strategy to sell product

  75. United is hiring pilots based on race and gender.. they are actively hiring non white and non male pilots with several checkride failures, no college degree, etc and passing up higher qualified and SAFER FLYING applicants based on the gender and race. I know several excellent pilots who got turned down the job there because of this very recently.

  76. It’s funny that United and the others can donate money to a communist terrorist organization that wanted to destroy families, burn down cities, murder police. Where the founders bought multiple mansions and fleeced everyone else. Where they went to Venezuela and praised all the death and starvation they are suffering under communism.

  77. Gary-

    Remember when Time, Inc. gave up half the company to buy AOL? All that money for a company with no moat besides momentum.

    Here comes Elon…..

  78. Gary, thank you for discussing this newsworthy item. I wouldn’t have known about UAs support of censorship if I hadn’t read this.

    My disgust with UA was reached when they embraced BLM. The Socialist-Marxist-Racist-Anti-Semitic group that took millions in donations from the trembling and woke UA.

    The worse part was when UA sold BLM/UA pins for FAs and passengers to wear.

    Will UA take its Wokeness campaign and demand StarAlance partners (Lufthansa and Canadian) stop flights or codeshares to the Islamic Republic of Iran?

  79. Good ole Chad needs to be hung from a Chad. That guy (or gal for all I know) sounds like the twice-impeached hero of his in Mar-O-Lago – full of spite and a self-aggrandizing nitwit. Find a life Chadwit!

  80. United:
    kudos for the BLM support, and more Kudos for dropping the Twitter ads. I believe the Twitter Ads were not great value for money.

  81. LOL @ Glenn.

    Praising communist dictators while making millions to buy mansions. Elite whites never disappoint.

    So when are you giving your wealth to a black family in need?

  82. LOL, time to count the words “leftist” and “woke” from the right wing snowflakes.

    This is called uhhh Freedom, you know, freedom to not spend money on something they don’t feel like associating with.

    It’s not about the money for Elon anyway, right? He doesn’t even need advertisers. He’s fighting the good fight here, and he’s a financial genius. He’ll figure it out.

  83. Remember one of the first tweets that come out of Elon after he owned Twitter? He retweeted a patently false conspiracy regarding Paul Pelosi in a response to Hillary Clinton. If this doesn’t give United or any other company pause to rethink where the company is headed, I don’t know what will. It’s not the layoffs people … it’s the unstable genius who now has the final say on what goes on Twitter.
    Oh and btw while they may claim the core content moderation team remains in place, the entire team who were doing cutting edge work to ensure that Twitter’s algorithms don’t create bias was let go.

  84. There is one travel-related fact in this article: United Airlines has paused ad spending on the platform in ahead of significant platform changes. Who knows what Twitter will look like in 3 months, so why commit to a forward-looking ad buy?

    This article then injects a bunch of non-facts assigning other motives. I’m sure Gary is worked up about the election, but this partisan conjecture sullies what is allegedly a travel site.

  85. Based on United’s past actions, e.g., in relation to BLM, its actions in this matter and its timing are clearly partisan.

    Any discussion will therefore have partisan aspects.

  86. @AFairTexan
    Oh look a delusional mentally ill lefty, but then I repeat myself.

    @Gary x
    False? The jury is still out about that.

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