American Airlines Hits Back At United CEO Scott Kirby’s Billion Dollar Loss Claim — Chicago O’Hare Makes Money

United Airlines Scott Kirby has made various claims about how much money American Airlines is already losing at Chicago O’Hare as he’s sought to grow his own schedule in a money-losing way, figuring he could bleed American even more – and in classic antitrust dumping fashion push out competition and eventually raise his own prices.

I’ve cast significant doubt on the magnitude of these losses, while suggesting that American does lose money in Chicago today. My core point has been that (1) how you do the math, allocating costs to hub and credit card revenue, changes the picture significantly, while (2) Chicago relevance is critical for the success of American’s cobrand credit card which is how the airline actually makes its money.

American has been pretty quiet on the actual performance of the hub from their perspective, although at the end of January Chief Commercial Officer Nat Pieper elaborated on this point about the credit card.

At the J.P. Morgan Industrials Conference on Tuesday, American’s CFO Devon May finally answered the charges that they’re losing significant money at Chicago O’hare. He gives something of a technical answer, claiming that in the ways that matter for decision-making, Chicago O’Hare actually makes money. I’ll explain.

Sure. I’ll maybe take you back to some old managerial accounting and activity-based cost and systems. But American Airlines, along with every other airline and probably most companies when they’re looking at the profitability of a different product or a different factory, whatever it might be, it’s going to be looked at a handful of different levels. The first is how is your profitability against the direct operating costs associated with operating for us that hub or that flight. All of our hubs are profitable at that level. That’s a decision-making level.

Next is it covering the actual assets that are allocated to that hub. So in our case, it’s largely is it covering the cost of ownership. Not really a pure ROIC type review, but like a P&L type review inclusive of ownership. It does include costs that maybe are fixed or a little bit more fixed in the near term. So things like calendar-based maintenance expense, sorry, airport rent expense, which, in many cases, is fixed over a longer term. So you slide some of that into a fixed category. But in our case, when you account for some of these fixed costs, all of our hubs are profitable on an after ownership basis. That’s another decision-making tool.

The last one isn’t a decision-making metric at all, but it’s just there for interest. It’s there because people understand what pretax margin looks like. The way we run an activity-based costing system is effectively, it takes it down to a pretax level. And it’s because that’s a metric that people understand. Some companies might use more of an EBIT level for us, it’s a pretax level. All of that does, it allocates overhead. So it’s not necessarily that a hub or a market is driving overhead. It’s an overhead allocation. You can use it to rank hubs. You can use it because people understand the metric, but it’s not a decision-making tool.

So in a year like 2025, we have some hubs that don’t make money on a pretax basis. We have some hubs that make money on a pretax basis. But it’s not something that we’re basing or making decisions on because when we look at it on versus direct operating costs or direct operating costs, inclusive of ownership, everything contributes positively to the system.

Just one other note that flight profitability systems don’t take into account is the entire network effect. If you cancel a flight out of a spoke station or if you shrink a hub, in our case, we had a smaller hub in Chicago for many years, you have less of a customer proposition in the spoke station. As you grow it back, your customer proposition in that spoke station becomes better. That’s what we’re seeing in Chicago right now.

The last thing that these profitability systems don’t include is the impact to your co-brand program. If you’re much smaller in a city, it’s not necessarily a good thing for your co-brand program. It’s not reflective directly in most of your hub profitability. But it’s something that we look at when we’re looking through just at a really detailed level, what does a hub or what does a flight do for the profitability of the network. So we look at it at a lot of different levels. Every company does the same thing. All of our hubs contribute positively to our system profitability right now. But that’s the way we look at flight profit, and that’s how we think about it at a flight level or a hub level.

May argues that you’re using the wrong profit measure if you think O’Hare is a money loser. There are different ways to measure whether a hub makes money.

  • Does flying at O’Hare cover the direct costs of operating there, including crews, fuel, airport handling, etc? He says Chicago covers those costs.

  • Does it also cover the costs of the assets tied to that hub? That includes things like airport rent and ownership-related costs. He says yes, even after including those more fixed costs, Chicago is still profitable.

  • Finally, after allocating corporate overhead, does it still show a pretax profit? Here you’d include a share of companywide overhead like headquarters expense and all central costs. Since American was basically break-even in 2025, it’s not surprising that not every hub passes this test.

May explains that fully allocated overhead isn’t how they make decisions. It’s somewhat artificial, getting assigned a bunch of costs it doesn’t really cause. So “losing money” depends on what you include.

If you look incrementally, “If we operate this hub, is it adding positive value?” Chicago O’Hare passes that test. If you look at fully allocated accounting profitability – “After assigning a slice of all corporate overhead to it, does it still show a pretax margin?” – then it does not.

Chicago covers its direct costs plus asset ownership costs, therefore it is economically helping the airline, even if a fully allocated pretax view might make it look weak. That’s all pretty standard. And once you allocate overhead, you can make almost anything look worse.

If Chicago generated $100 of contribution after local costs, then corporate accounting assigned it $120 of headquarters overhead, it “loses” $20 pretax. But shrinking Chicago wouldn’t actually eliminate that $120 of overhead. So the business wouldn’t be better off shrinking Chicago. Allocated overhead isn’t the same thing as profitability drag.

Then he adds two important points about hub profit metrics: network effects and credit card effects. If American shrinks Chicago, then passengers in smaller spoke cities have fewer useful connections. That weakens the whole network. That Chicago flight supports itinerary options, customer loyalty, and relevance in surrounding markets. And related to that, a smaller American in Chicago means fewer people there are likely to care about AAdvantage and its cobrand credit cards. Investing in Chicago means more cobrand card acquisition and spend.

That is an important point. It’s why the JetBlue partnership in New York mattered so much (relevance in the most important spend market in the country). It’s why their Alaska partnership was supposed to be so important, because American is weak in the Bay Area and Pacific Northwest. And it’s why American’s relative decline in New York and Los Angeles was such a mistake.

May is correct that in capital-intensive network businesses, fully allocated accounting profit is often a poor guide to operational decisions. To the extent that O’Hare covers variable costs, fixed ownership costs, strengthens the network, and supports loyalty revenue, then calling it a “money loser” is sloppy and wrong.

However, it’s also important what he does not say. He doesn’t claim O’Hare is earning an attractive return on capital, or outperforming other places they could invest. He isn’t saying adding flights in Chicago offers better economics than in Dallas, Charlotte, or Miami. O’Hare can be positive, while still an inferior use of aircraft and capital.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Glad you covered this which I saw as well.

    The reality is that AA’s network is far better suited for domestic connections than UA’s and ORD is a workable and viable part of AA’s network. UA does not have a DFW size hub, let alone at ATL. And Chicago is sandwiched between DL’s DTW and MSP hubs which give DL the largest position in the Midwest, something UA desperately doesn’t want to admit it can’t break unless it takes out AA at ORD.

    It is obvious from UA exec statements that they hold a different standard for profitability of their own hubs than they use for other carrier hubs and credit card revenue is part of it.
    As you noted elsewhere, AA’s new credit card deal gives AA a bigger an advantage and, while they don’t have as much strength on the coasts as they did or should, they have alot of strength in small and medium sized markets as well as in the fast-growing south.

    It doesn’t really matter how the accounting works because AA was never going to leave ORD as a hub and the FAA simply confirmed that UA will not be allowed to flood ORD w/ a bunch of flights to try to drive AA out.
    Another failed UA strategy while AA defies another of the predictions of death from its competitors.

  2. American got unlucky with both losing NEA and having Citi (as opposed to Chase or Amex) as their big-bank sugar-daddy. Is still think this whole ‘scuffle’ at ORD is astro-turf. Until there are actual benefits to consumers, like, more affordable fares due to increased competition, it’s just fodder for blogs. (Not a problem for us, because, after all, we like our hot-goss here; thanks as usual, Gary…)

  3. I’m trying to figure out how any hub is making money for American. They reported a net profit of only $111 million for 2025, which most likely can be all attributed to their credit cards. If a hub is “making money”, I would assume CLT and/or DFW.

  4. Lets analyze Tim’s comment for fun here:

    The reality is that AA’s network is far better suited for domestic connections than UA’s (well that’s subjective but sure…) and ORD is a workable and viable part of AA’s network (probably). UA does not have a DFW size hub (irrelevant we are talking about a city thousands of miles away), let alone at ATL (even more irrelevant as it is a different city with an airline not even in this equation). And Chicago is sandwiched between DL’s DTW and MSP hubs (two hubs that people hate and don’t want to fly to) which give DL the largest position in the Midwest (The largest position in the worst market in the US – wow congratulations), something UA desperately doesn’t want to admit it can’t break unless it takes out AA at ORD (United doesn’t even talk about breaking Delta in the midwest because of the points I raised earlier, United also doesn’t admit it can’t beat Hawaiian in Hawaii either – this is really just another irrelevant conversation).

    It is obvious from UA exec statements that they hold a different standard for profitability of their own hubs than they use for other carrier hubs and credit card revenue is part of it (United execs don’t make claims like this to be factual, they do it to drive media hype, like this post from Gary that American is losing, there is no way under the sun that AA will dehub ORD in the next 10 years, but if Kirby says stuff like this it drives media asking the question on what the basis for his claim is).
    As you noted elsewhere, AA’s new credit card deal gives AA a bigger an advantage (Sure in terms of economics it is better but Citi is a weaker bank than JPM in terms of distribution) and, while they don’t have as much strength on the coasts as they did or should, they have alot of strength in small and medium sized markets as well as in the fast-growing south (“The fast growing South” – I agree faster growing than other US sates, but no state is growing quickly – the difference between 1.5% growth in the South vs 1% growth elsewhere is not really a big driver)

    It doesn’t really matter how the accounting works because AA was never going to leave ORD as a hub (agreed) and the FAA simply confirmed that UA will not be allowed to flood ORD w/ a bunch of flights to try to drive AA out (also true).
    Another failed UA strategy (not necessarily they have driven a huge amount of media while literally not having to fly an empty plane this Summer to show that AA has been flailing in ORD and have driven business to themselves) while AA defies another of the predictions of death from its competitors (I wouldn’t call it a prediction, more media hype).

    This whole thing reminds me of a West Wing Episode where Bartlet calls his rival a .22 in a .357 magnum world. He says it was a mistake and it drives a huge amount of media spin questioning the intelligence of his rival and then you realise at the end that it was never a mistake. Kirby is wrong here and he knows it, but thats the point – people in Chicago now think American is struggling there – whether they are or not.

  5. so the summary of what you said is that my assessment of UA’s strategies is correct.

    UA is a smaller domestic airline and hoped to get closer to AA and DL’s mega southern hubs with dominance that UA only enjoys in EWR, IAD and SFO – coastal hubs – but the only mid-continent hub where UA has dominance is IAH – and THAT is why UA needed to get AA to fold even if it meant trash talking them out of existence.

    UA was counting on trash talking itself into a bigger role while trash talking AA into a smaller position – and it was all shot down by the feds that aren’t the least bit impressed by the suck up language.

    Got it.

  6. @Tim Dunn — ‘For fun’ (as @Andy says), how about another detailed CASM/RASM analysis, sir?

  7. A Deutsche Bank analysis this week estimated United generates about $10 billion of annual revenue tied to Chicago, compared with just over $5 billion for American, and put United’s 2025 operating margin in the market at about 5% versus an estimated negative 9%-10% for American.

  8. @1990 – I don’t think AA got unlucky with Citi. I think that unlike JPM (who is the largest domestic bank and until the C1/Discover deal was also the largest CC issuer) Citi actually is looking to grow market share. Citi also values AA cards (just check the Citi securitization trust SEC filings – AA card members have much better payment rates than the other junk Citi threw in those tranched offerings, and there are risk factors about what it would mean if AA cards were not included in the portfolio). Barclays is a big player in aviation debt finance markets (they lend to AA/Delta among others) and AA for awhile was trying to please everyone by having a split program with Barclays/Citi. I think unlike United-Chase (United can grumble all they want but it’s going to be really, really hard for them to leave Chase), AA actually successfully played the game with Barclays/Citi over the long term and ultimately got a good deal out of Citi for consolidating the business. And as the number of Citi Strata Elite posts indicate, Citi is trying to expand its market share…

    Despite poor prior decisions with NYC, NEA, etc., AA isn’t leaving ORD, and now has Citi fully backing them up with a good co-brand deal. But can’t fault United for being bombastic I suppose – that’s a language the current administration speaks.

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