It’s been quite some time since American Airlines refreshed their buy on board offerings in coach. Today they announced a new partnership with Zoës Kitchen. New items will be available for purchase starting December 1.
Here are the new coach items:
- Breakfast Sandwich: Turkey bacon, egg slices and tomato topped with baby arugula on a waffle brioche bun with Calabrian pepper aioli
- Continental Breakfast Box: Belgian waffle, hazelnut spread and fresh berries
- The Grüben: Zoës signature sandwich with sliced turkey, Manchego cheese, crunchy Mediterranean slaw and feta spread layered on marble wheat bread, served with a Zoës chocolate chip cookie
- Chicken Wrap: Grilled chicken wrap with mozzarella, roasted tomatoes, arugula and artichokes, served with a Zoës chocolate chip cookie
- Hummus Duo: Zoës signature hummus duo, including their classic flavor topped with Kalamata olives and basil pesto hummus, served with pita bread, cucumber and carrot
As an Executive Platinum who receives complimentary buy on board and a drink when sitting in coach I wish they’d offer substantive items and not just snacks on flights shorter than three hours.
I suspect this will be a positive for most passengers, since it has been some time since the choices in coach have rotated. However for me it isn’t. About the only foods in the world I dislike are hummus and anything from a goat or sheep (which includes feta).
This item in the release caught my eye,
Along with the new Zoës options, American will continue to offer its signature fruit and cheese plate and breakfast platter. Throughout 2019, American and Zoës will continue to collaborate and introduce additional items in Main Cabin as well as domestic first class service.
I asked American how the Zoës partnership would affect domestic first class and was told that they plan to “introduce a Zoës dish as a pre-order item similar in style as the cheese plate you can pre-order today.”
So this is not “first class just gets a coach buy on board item free” (thank goodness) and it doesn’t replace other entrees. Instead the plan is to make a new light option available for customers to choose at least 24 hours prior to departure.