Early in the year American Airlines CEO Doug Parker described his airline’s Boeing 767-300s as a poor customer experience.
It’s certainly true that business class on the plane — while fully flat with direct aisle access — is uncompetitive. It’s a narrow, uncomfortable seat that feels like a coffin. The Thompson Vantage seat is one that many airlines have used for their 767s, but United is putting their Polaris seat in their 767s (which is marginally better) and Delta is putting suites with doors in their 767-400s. But it’s better than what American offers on many routes, and offers more space in coach period.