Based on an analysis of 600,000 twitter complaints containing the phrase “on hold with” airlines are the second worst industry for keeping customers on hold, behind your cable company.
A full 20% of the complaints logged were about airlines, and it could be that the issue is even worse than this. Many people don’t complain about being on hold with airlines because they expect to be. For instance, Apple is at the top of the list of complaints. That doesn’t mean Apple’s hold times are the worst, just that customers are shocked enough to be on hold that when they are they complain.