“Bilt Home Delivery powered by Gopuff” is live inside the Bilt app and on its website. It lets members order essentials (including alcohol where legal) for delivery, pay with a linked card, Bilt points, or a mix, and earn Bilt points on the order.
- Earn 1 Bilt point per dollar, on top of rewards from the card used for payment. So going through Bilt to make GoPuff orders likely makes sense.
- Redeem Bilt points at 7/10ths of a cent apiece towards your order, which is not great value (I wouldn’t even do it if they run a 100% bonus on redemptions for Rent Day).
In 2021, GoPuff partnered with Chase and with Hyatt with GoPuff looking for customers for its delivery service and entering into marketing deals to find them. I described it as opportunities for you to GoPuff Yourself. And, honestly, stacking Chase credit card credits did let people get free stuff.
This one makes a bit more sense narratively, though. It expands Bilt’s “neighborhood” thesis and offers convenience.
- Property managers and local merchants can send curated bundles/gifts (e.g., move-in kits, “household restock,” birthday surprises, “ingredients from your favorite restaurant”) through the same Bilt platform they already use. The idea is to connect buildings, neighborhood merchants, and members as one loyalty surface.
- Members get in-app convenience, payment via already-linked cards, and additional rewards (plus split-pay, even, redeeming partial points… which I suppose could be a net-add for orphan points).
- Bilt gets more engagement, presumably SKU-level data, and a new business-to-business partner for their ecosystem.
- Gopuff gets new demand from Bilt’s member base plus corporate order flows at scale (move-ins, resident gifts).
Sadly, there’s no stackable $10 per month credit for Bilt elite members, like the good old days with Chase.
However when you add points-earning for restaurants, Walgreens, and Lyft and maybe soon online shopping with Rakuten and that these all count towards earning Bilt status, they’re beginning to have a real ecosystem beyond credit card.
…and BILT ‘Gold’ gets a $10 credit on your first order. Meh. Wonder what Platinum gets.
If you pay rent you are throwing away money each month and should just quit the points and miles game all together.
@Larry — If you think you ‘own’ and you believe it’s better to pay interest on a loan (your mortgage), HOA or ‘condo’ fees, special assessments, maintenance, occasionally purchasing new appliances, ever-increasing property insurance, renovations, lawncare, pool care, etc., that’s all fine. Renting is fine, too, especially if you don’t wanna deal with any of that nonsense above, and prefer to invest in other things, depending on your circumstances. You can live a good life, either way. You do you.
@1990
Renters are also paying for all that, it’s just included in one price called rent. HOAs are a scam too and that’s why I don’t have one.
Missed one thing: equity.
@Larry — If ‘equity’ is what you seek, the stock market is over there… donchu mean ‘dirt’?