Airlines

Category Archives for Airlines.

Penelope Cruz Signs On To Promote Emirates, What Do Airlines Get Out Of Celebrity Ads Anyway?

May 25 2023

The point in a celebrity campaign is to associate the brand with something. At its worst, the celebrity’s gravitas rubs off, or their likeability. It’s good enough for this person, I’m sure to like it!

But at its best – and nobody does celebrity advertising like Nike – it creates a brand purpose that makes the product a celebrity. Nike celebrates the athletes they have endorsement deals with. They celebrate greatness in sport. And though they’re selling a commodity (shoes, but in many ways airplane seats are similar) they become something consumers want an attachment to as a result.

Continue Reading »

A Former American Airlines Plane is Still Missing After 20 Years

Big American Plane
May 25 2023

Disappearing planes, and no clear answers, just isn’t something that happens in aviation. There hadn’t been a single commercial aircraft go missing in the prior 13 years. Nearly all the aircraft that have disappeared have been probable crashes. Perhaps surprisingly commercial planes simply aren’t ever stolen. At least they almost never are.

Yet a Boeing 727 disappeared on May 25, 2003 from the international airport in Luanda, Angola. The plane used to belong to American Airlines. It was never found.

Continue Reading »

Here’s The Latest Southwest Airlines Strategy To Avoid Another Meltdown This Summer

May 24 2023

It’s been five months since Southwest Airlines experienced an unprecedented meltdown. They initially blamed weather, but they were cancelling over 60% of their flights a day even while other airlines throughout the country were operating normally. They found themselves short-staffed, and without the systems to recover. Their phone system broke. And they had to rebuild schedules manually, getting in touch with crews one at a time. And this went on for a week.

Now the airline is headed into summer – peak travel – so observers both inside and outside the company are asking whether they’re ready.

Continue Reading »

How Airlines Collude To Raise Prices, Right In Front Of Regulators

May 24 2023

The Department of Justice successfully sued in District Court to block American Airlines and JetBlue from continuing to cooperate in their ‘Northeast Alliance’ where they divvied up which carrier flew to which city, and shared revenue.

The judge’s decision cites some pretty interesting coordination over pricing that happens in the airline industry prior to and outside of this alliance. Competitors talking about pricing, and in particular how to raise prices, is forbidden, and yet they seem to do it in plain sight without actually saying “let’s do the crime” so that they can get away with it.

Continue Reading »

American Airlines Pilot Comps Drinks For The Whole Flight

May 23 2023

The captain of an American Airlines flight comes out into the cabin – into economy, no less – to talk to passengers about their flight delay. He explains what happened, that the aircraft had arrived late from Puerto Vallarta, and he offered that they planned to make up a few minutes in the air if they could. He even offered to take passenger questions. But talking to passengers in person isn’t all that the captain did.

Continue Reading »

A Federal Judge Didn’t Kill The American Airlines-JetBlue Partnershp, But JetBlue Might

May 22 2023

On Friday a federal judge rules that the American Airlines-JetBlue partnership violates anti-trust laws, since they go beyond frequent flyer reciprocity and divvy up which airline flies to a given destination and share revenue.

Most of the coverage of the ruling says that the partnership is over as a result of the judge’s ruling. As a matter of law that’s wrong – there’s plenty of avenue to appeal and drag this out for a long time. But maybe what kills the deal will be JetBlue?

Continue Reading »