Category Archives for Credit Cards.
Marketing is all about knowing who your customers are, and figuring out how to find more people like that. It’s why it matters that marketing staff understand your customer base, and not just have models predicting the characteristics describing who the median customer is. Especially at the high-end, high-touch, send something… a little more personalized. Indeed, maybe a personalized welcome note to someone forking over $10,000 or more up front for a credit card?
Currently American Express Platinum and Centurion cardholders can bring two guests into a Centurion lounge.
Starting in 2023, only Centurion cardmembers as well as Platinum cardmembers who spend $75,000 per year or more on their card will continue to receive free guest access. Platinum cardmembers who do not spend that much on their card will have to pay $50 per guest.
Marriott has just introduced the first hotel co-brand credit card in the South Korean market, Marriott Bonvoy® The BEST Shinhan Card.
It lets cardmembers earn Platinum status with less spend and at a lower fee than U.S. customers have access to, and comes with a hotel breakfast credit benefit.
Chase is offering some Sapphire cardmembers 5000 bonus points for paying their monthly bill online from a Chase checking account.
American Express will no longer publish Departures or Centurion magazines in print. They are in-sourcing both publications which will be available online only. Meredith Corporation, which had been publishing for American Express, has “laid off most of the staff and halted publication of the seven-times-a-year print titles.” According to American Express, We regularly evolve our premium card offerings and have made the decision to transition the Departures and Centurion US magazine benefits to a new digital-first editorial platform. The magazines used to be produced in-house by American Express Publishing, which was sold to Time in 2013 and then Meredith in 2018. The final print issue of Departures is May/June and the final Centurion Magazine is Spring/Summer. These print publications lasted longer than many, since they were reaching a highly targeted affluent cardmember audience. However they’re…
The Hopper app is a flight and hotel booking tool that helps you find the best prices, including making predictions about when to buy to get the best deal. Capital One is leading a $170 million funding round for Hopper, and partnering with them to launch a new travel portal for cardmembers.
Here’s what’s wrong with most online booking tools, and how Capital One and Hopper could beat them.
JetBlue moved over from American Express to Barclays as issuer of its co-brand credit card in 2016. There’s probably a seven year deal in place expiring late in 2023. But JetBlue is already shopping their co-brand business to Goldman Sachs as they renegotiate with Barclays on an extension.
We rarely see large loyalty programs change issuers. It’s much more likely to see smaller brands with less lucrative products changing hands, which is why JetBlue could move again after just seven years.
With people thinking more about getting out more in the not too distant future, on board card promotion is back in a big way in fact for March and April they’re incentivizing this with additional cash and donations.
What’s perhaps most interesting though is the statistic they’re promoting, that only 14% of passengers on a given flight have an AAdvantage credit card.
When Marriott acquired Starwood and merged the loyalty programs, as much changed with their credit cards as with the loyalty program itself.
Chase’s Marriott cards used to earn 1 point per dollar. Starwood’s Amex cards earned 1 Starwood point per dollar. Marriott themselves declared 1 SPG point worth 3 Marriott points. In other words, the Amex cards were 3 times as rewarding for spending.
The card that comes with a companion pass is a great deal – but – consider the current 80,000 point offer that ends February 8.
Meet the spending requirement and you’ll have a minimum of 90,000 Southwest Rapid Rewards points. These count towards companion pass. As long as your Southwest Rapid Rewards account was open in 2020 you’ll only need 10,000 more qualifying points for a companion pass that’s valid longer – through 12/31/22 – and you have a lot more points.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
