Cathay Pacific’s Bizarre “Show Me Some” Vaccine Video

Cathay Pacific has a new video with people showing tattoos on their arms, repeating over an over “show me some” as part of a new “arm up, let’s fly again!” campaign meant to encourage employee vaccination.

The planned travel bubble between Hong Kong and New Zealand has been suspended in light of new mini-outbreaks of Covid-19 cases in Singapore.

Hong Kong is generally using both the Chinese-made Sinovac vaccine, which works as a vaccine passport for mainland China but has low demonstrated effectiveness, and the Pfizer-BioNTech vaccine. Approximately 16% of Hong Kong residents have received at least one dose of a Covid-19 vaccine, about a third the vaccination rate of the U.S.

Since ‘One Country, Two Systems’ has been largely obliterated I’m surprised the airline – which received a state bailout – is merely ‘encouraging’ vaccination, rather than telling employees ‘do it or you’ll be considered disloyal to the State’.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Well – Its certainly an appropriate & positive message regardless of what might be occurring behind the scenes.
    I support the airline industry requiring vaccinations on all employees whose engagement & interaction with customers is an integral component of their job descriptions.

  2. Telling HKers that non-vaccination is disloyal to the state as you put it would make them even less likely to vaccinate – disloyalty to the state is a point of pride! In fact that’s the problem we have now – people would rather go unvaccinated than contribute to Carrie Lam’s vaccination scheme ever gaining the appearance of success.

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