American Express upped the game in US domestic lounges with their Centurion Lounge product. They offered stylish spaces, good food, premium beverages and in some locations showers, kids clubs, and even spas.
Today there are lounges in Las Vegas, Dallas Fort-Worth, Seattle, New York LaGuardia, Houston, Philadelphia, San Francisco, and Miami. There are additional lounges that have been announced for New York JFK, LAX, and Denver.
Since they’re nice, they’ve become popular, too popular even — people want to use them and they get crowded. American Express has taken several steps to address the crowding. One of those steps is taking as much space as they can get in airports.
American Express closed the Dallas Fort-Worth lounge, and today it re-opens in a new location. I wasn’t able to attend yesterday’s media preview of the new gate D12 lounge just past security, that is 3000 square feet larger than the old lounge. However American Express shared photos.
The new lounge has all of the amenities of the old lounge with some additions and mostly more capacity for guests. There’s the buffet and full bar, complimentary spa treatments, conference room and family room, and an three shower rooms.
I still expect that the lounge will get crowded at peak times, but I really commend American Express for the continued investment in quality lounges and in larger spaces that better accommodate the number of guests who want to use these lounges.