Shortly after Hyatt annoucned the devaluation of some of their top end awards, they also announced new features of the program.
Yesterday 20% off rates for Gold Passport elite members went into effect.
They call it “My Elite Rate” and there is no special offer code, you just have to be a Platinum or Diamond Gold Passport elite member (Platinum is the level you get just for having their credit card) and search for rates on the Hyatt website.
These rates are 20% off the Hyatt Daily Rate and cancallable (not prepaid).
They are capacity-controlled, so not always available, but so far availability is looking quite good.
Normally on domestic reservations if I’m not booking a corporate rate, I’ll book AAA which is cancellable and gets me 10% off. (There’s also this 15% off code through January 31.)
So this is better, and one I’ll book a decent amount on paid stays.
For me where it really shines is international paid reservations, where if I’m not on a corporate rate I don’t have any discount at all. Then it’s truly 20% off what I might have to pay.
These rates are available only for standard rooms, and can be upgraded with Diamond confirmed upgrade instruments (Diamonds get four per year good for up to seven nights each).
Here’s a sample at the Hyatt Regency Austin. The AAA rate is the same as the Advance Purchase rate but is not prepaid. When I search for the AAA rate, though, the ‘My Elite Rate’ option disappears from the display.
At the Grand Hyatt Kuala Lumpur the Advance Purchase rate is good for 15% off Hyatt Daily Rate, so the 20% off rate is only marginally better pricing — but it’s cancellable and I’m generally allergic to prepaid bookings. So for me this is great to have.
I admit to being a little bit perplexed by the new 20% off rate. It’s only for elites who are, for the most part, already booking stays with Hyatt. In my case this will just mean paying less for Hyatt stays that I would have otherwise booked at a higher price. They must have models that tell them they’ll capture more business with these capacity controlled rates, and that they won’t cannibalize existing revenue too much in the process. We’ll know based on whether the rate is around for 2015 or not!