Loyalty Programs Taking Over the World: Medical Marijuana Rewards Even Has Refer-a-Friend

Former Starwood Hotels CEO (and ex-marketing chief at United Airlines and Hyatt) has shared some fundamental points about loyalty programs:

  • Loyalty programs will spread to more industries, not contract.
  • The basics are Recognize and Reward — he found that was just as true in skiing, cruise lines, and filling sports stadiums as for airlines and hotels.
  • Frequent flyer programs replaced expensive, less targeted, and far less nimble forms of marketing.

The basics of recognize and reward make sense across industries. I’ve written about what happens when a blood bank runs a frequent flyer program.

Here’s another example: an on-demand medical marijuana and munchies delivery service has a rewards and referral program.

They offer:

  • a free eighth for participating in their refer-a-friend program

Text Mary is available throughout Southern California. You need a medical marijuana card to order, but they can help you with that too. It is, after all, a mere formality — landing in Denver this week the Prius I Ubered smelled of pot.

If Text Mary is your primary caregiver, we will happily pay for your recommendation card renewal fee

So, there’s that.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. If you live here you realize that driving around you can smell pot everywhere. There has not been a single trip across town in the past few months that has not smelled like pot. It’s illegal to smoke and drive, but you and I both know how useless laws are at actually preventing crime. Just watch how many people don’t come to a complete stop at a stop sign or red light in Denver. The answer is nearly nobody. I do, though I’ve seen countless people get rear ended by fully stopping at stop signs or red lights. Never saw this phenomenon in several cities in NC and FL.

  2. Seen quite a few stores here in Denver with a loyalty program. Star buds even gives you a card for their higher rewards program.

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