Just One Person Has Been Living In The W Barcelona For Two Months, Like In A Twilight Zone Episode

by Gary Leff

May 18 2020

One man has spent the past two months living in the W Barcelona hotel. He’s in charge of maintenance. The property closed in mid-March but Daniel Ordoñez stayed inside. He “agreed to self-isolate inside in order to avoid any deterioration of the premises that could delay its reopening, whenever that might be.”

At first he thought he’d be there for two weeks. It’s been more than eight. He lives by himself on the 24th floor of the hotel, and cooks his meals alone in the huge hotel kitchen. He washes his socks in housekeeping’s gigantic industrial washer.

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Which U.S. Airlines Are Most Likely To Wind Up In Bankruptcy?

by Gary Leff

british tail plane
May 18 2020

According to financial markets, the major U.S. airline most likely to wind up in bankruptcy is American, followed by United.

At this point the big airlines talk about how much cash they have to make it through this year. But that’s not the issue. After $58 billion in subsidies allocated to commercial airlines, airlines will make it through 2020. The question is what happens in 2021.

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Thai Airways Expected To File For Bankruptcy

by Gary Leff

May 18 2020

Thai Airways is majority government-owned, and a government panel has recommended that the airline restructure in bankruptcy. The Thai cabinet will consider bankruptcy for the airline on Tuesday.

Thai has lost money every year since 2013, in some of the very best times for the airline industry. It doesn’t just need a cash bridge to survive until the pandemic passes.

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Interesting Qatar Airways Elite Status Match Offer

by Gary Leff

first class beds
May 18 2020

Qatar Airways has a really interesting status match opportunity. I flag this because mid- and top-tier elite members of Qatar Airways Privilege Club do not just get American Airlines Admirals Club access even on domestic itineraries, they receive access to American’s Flagship lounges, too (once those re-open of course).

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President Obama’s Chief Economic Advisor: Airline Bailouts Were “Dumb,” Had No “Conceivable Logic”

by Gary Leff

May 17 2020

Larry Summers was President Obama’s chief economic advisor, Bill Clinton’s treasury secretary, and President of Harvard University. He’s one of the smartest people on the planet his arguments, both when you agree or disagree, are force to be reckoned with.

Summers explains that by trying to keep all of the airlines alive, you assure that they all have excess capacity and that they’re all unprofitable. That has long-term consequences for the whole economy, “the failure to allow the appropriate economic adjustment is kind of the mistake that Japan made in the 1990s. We need as we realize how long this is going to play to be aware of those risks.”

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Qatar Airways Pulls Kiev Fares, Imposes 14 Day Wait For Changes Using Most Generous Airline Policy Ever

by Gary Leff

first class cabin
May 17 2020

The insane Qatar Airways airfare deal is one of the most generous I’ve ever seen, at least where there hasn’t been a mistake. You can book the cheapest flight you can find from the U.S. and then change the city you fly from and change where you fly to – just pick somewhere within 5000 miles of your originally booked destination.

Qatar Airways has two new restrictions – which is actually a good thing, it shows the basic policy is working as intended and this is not a mistake.

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How To Make Airline Ads Great

by Gary Leff

May 17 2020

To be among my favorites an ad needs to be more than clever or visually appealing, it needs to be effective and make sense for the brand that’s doing the advertising.

As we come out of the pandemic, and associated recession or depression, there will be empty seats to fill. While on the way down the first and easiest place to cut spending is marketing, we’ll know there’s business to earn and our economy is beginning to recover when we see airline advertising. That means people are ready to fly, and airlines are ready to compete for this business.

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