Why Delta’s Record Stock Price is a Problem for the Airline

Jul 07 2017

Either Emirates, Etihad, and Qatar are a threat to Delta’s business or they aren’t. If it’s even close to the existential threat that Delta executives claim, that should be priced into the the market’s valuation of their future prospects. If it doesn’t matter, then the controversy is a tempest in a teapot.

At the very least, critics of the Gulf carriers have to explain why the stock market doesn’t appear to see validity in their position.

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MARKETING FAIL: American Airlines Isn’t Using Their Big Data Effectively

american airlines plane
Jul 07 2017

From a marketer’s standpoint the great thing about electronic communications — and data — is that your messages can be mass-customized so that they are directly relevant to the consumer.

In theory this drives far better response, and it turns unwanted marketing messages into useful information. You see what makes something “junk mail” is precisely that it isn’t relevant to us, not that it’s marketing.

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Airline Lobbyists Are Ghostwriting the Letters from Members of Congress Trashing Gulf Carriers

airplane docked
Jul 06 2017

If you didn’t already understand that this is a crony capitalist play, with big airlines using their influence over Members of Congress to benefit themselves at the expense of consumers, the fact that the statements of Members are literally being written for them by United, American, Delta the change history in a Word document appears to prove it.

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Bringing 19 Guests into a Lounge With One Priority Pass Card

Jul 06 2017

With so many premium credit cards now bundling Priority Pass membership, the number of people with airport lounge access has exploded.

Only about 5% of the 1000 or so participating Priority Pass lounges are located in the U.S. but an outsized percentage of members are U.S. based. That’s meant crowding in a handful of high demand locations, and even Priority Pass members turned away at peak times from places like the Alaska Airlines Lounge in Seattle and the Turkish Airlines lounge at Dulles.

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