I love premium products, and innovative ideas. So I’m rooting for Beond to succeed. But I’ve been skeptical of filling an all business class plane (most airlines go with a mix of products for a reason), based in a highly seasonal destination, operating only a few flights a week to each destination.
Fortunately on Thursday I had the opportunity to speak with the airline’s Chairman and CEO, Tero Taskila, to see whether he could turn around my skepticism.