United wants to brand its meals with the halo of chef Charlie Trotter. Trotter passed away, of course, in 2013. So they’re partnering with “alumni chefs of Charlie Trotter’s legendary Chicago restaurant and their culinary peers” instead.
Cue United’s partnership with The Trotter Project.
We’ve been down this road before, with the actual Charlie Trotter. From 2007 to 2010 United served Charlie Trotter meals…