We’ve seen re-launches of several hotel programs during the pandemic. Smaller programs like GHA Discovery and Shangri-La Circle are brand new. GHA, which has around 500 hotels but is adding several hundred more, was just a benefits program – but now offers cash rebates to spend at their properties (‘Discovery Dollars’). I really wish I had more opportunities to stay with both chains.
IHG Rewards has branded as IHG One Rewards – the one meant to signal that they’ve now ‘unified’ their brands, with all new elite benefits that even apply at Kimpton and Intercontinental hotel properties. With all these changes, which program is best?