With JetBlue looking to acquire Spirit Airlines, trumping Frontier’s offer, many observers have pointed out how different their business model, product, and cultures are – wondering if his acquisition could make any sense. Others disagree, suggesting that JetBlue buying Spirit ‘for parts’ – planes, gates, pilots, – will allow for more rapid expansion.
But are the products really that different? JetBlue has Mint business class, but in the premium category Spirit has more than just the Big Front Seat.