If Marriott can’t deliver the most value to guests, those guests have options – more so than with airlines or car rentals in many markets. They don’t just compete against Hyatt and Hilton but also Airbnb.
However Marriott’s CEO – who says workers make too much money and guests need to have more sympathy for hotel ownership groups – says Marriott needs to balance “the expectations of our guests..and the financial realities that our owners and franchisees face.”