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American Airlines is getting rid of seat back video from its domestic fleet. As part of their “Project Oasis” retrofit even planes that have seat back screens are going to have those removed.
While American claims 90% of customers bring their own devices, so screens are unnecessary, that number can’t possibly be right unless “devices” include “flip phones.” Older travelers and children frequently don’t have their own devices. A family of five probably doesn’t own five tablets.
And of course even if customers can manage without seat back video you’d be hard pressed to find any that prefer not to have seat back screens. American will lag in customer experience behind Delta.
As regular readers know I don’t often use seat back video. I don’t rely on the airline to entertain me. I always bring and watch my own. You should too.
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This won’t help of course if the federal government bans personal electronic devices in the cabin, like they did on flights to the U.S. from several countries earlier last year. In that case it will mean a desperate run for the hills away from American’s domestic product. But as long as that doesn’t happen at least you’ll have an Amazon Fire tablet.