Historically the major chains have had a limited presence in Las Vegas, the biggest hotel market in the world. Planet Hollywood used to be a Sheraton, there’s a fairly mediocre Westin that isn’t on ‘the Strip’. IHG managed to link up with the Venetian as an Intercontinental hotel, and Mariott nabbed Cosmopolitan.
The big breakthrough came for Hyatt over the summer when it inked a deal with MGM M Life. You can now earn and redeem Hyatt Gold Passport points and get reciprocal elite status recognition at participating MGM M Life properties. That was a huge coup that brought in properties like Bellagio, MGM Grand, and Mandalay Bay along with several more.
In a copycat industry (Starwood introduced Crossover Rewards with Delta, then Marriott introduced RewardsPlus with United), now as announced on Milepoint this morning, Starwood has entered a deal with Caesars hotels.
Coming soon you’ll be able to link your SPG and Total Rewards accounts so that starting January 9, 2014, you can redeem Starpoints for stays at over 15 participating Caesars Entertainment hotels in Las Vegas, Atlantic City, Lake Tahoe and more. Plus, you’ll earn Starpoints and SPG elite qualifying nights credits at Caesars Entertainment hotels (in addition to Reward Credits earned as a Total Rewards member).
This is also a win for Caesars Total Rewards members, of which the program claims there are 45 million. (I’m skeptical and suspect that ‘member’ must mean ‘on the mailing list somehow‘).
I’d expect that the award chart and other details should become available within a few hours.
Oddly enough, fourteen years ago Starwood Hotels & Resorts Worldwide owned Caesars.