Tag Archives for elite benefits.
There are four major hotel loyalty programs, at least for Americans: Hyatt, Hilton, Marriott and IHG. Hyatt has the smallest footprint but the best benefits for frequent guests. Marriott is great on paper but most inconsistent at the property-level delivering promised benefits. IHG never had much in the way of benefits at all until last year when everything changed. And Hilton stands alone, promising almost nothing.
The brand new St. Regis Chicago wasn’t offering Marriott Bonvoy Platinum members breakfast as they’re required to. They claimed that their restaurant was operated by a third party, and this got them out of the obligation. This all was addressed quickly, in just a couple of days.
In the meantime, however, there were a flood of consumer reviews of the property on TripAdvisor – most of which were very bad (and likely fake).
Several changes that have been made to the IHG One Rewards elite benefit terms and conditions. These have been published to their website, but they haven’t otherwise told anyone about them which always strikes me as a poor practice.
Some airlines just give call priority, others give dedicated agents, and there can be a tradeoff. If dedicated agents are overwhelmed sometimes you just want to get through to someone. During actual high call volume periods an airline might roll over its elite members on hold to the top of the general reservations queue.
Such dynamic call handling makes sense. At American Airlines, though, Platinum Pro members’ calls get priority but will now roll over into general reservations instead of to dedicated elite agents for international bookings according to an internal airline memo.
Now that the year has reset, so have a number of credit card benefits, and elite ‘tasks.’ Here’s what I went through first thing in the morning on New Years Day.
You can read full benefit details here. Now that benefits are (mostly) live at hotels we’ll start to see how compliant properties are and how the new program works in practice. Regardless, there’s only improvements here in terms of benefits, addressing what has been the key weakness in the IHG program.
United Airlines probably does the best job of making additional award space available to elite members (even Silver) along with cobrand credit card customers. That extra inventory is real.
What a lot of American AAdvantage members don’t realize is that Executive Platinum (and Concierge Key) members also have extra award availability.
American Airlines took a $200 million stake in Brazilian carrier Gol, after Delta stole LATAM from oneworld and a pending joint venture. Delta had to divest its ownership position in Gol to pull this off.
Gol is American’s exclusive codeshare partner in Brazil, and American is Gol’s exclusive codeshare partner in the U.S. And the relationship doesn’t just come with reciprocal earning and redemption of miles. Elite customers receive benefits across the two carriers.
IHG launched new elite benefits that include free breakfast for Diamonds, confirmed suite upgrades (as a choice benefit, starting at just 20 nights!), and club lounge access (another choice benefit).
There was just one problem I flagged. Not all benefits apply on award stays. The program changes are an improvement for everyone, to be sure, but not for everyone equally. And IHG One Rewards is addressing this.
While this new program is much more rewarding for chain loyalists, whether at 20 nights a year or 70, they haven’t applied these improvements consistently to treat reward nights rewardingly, so they aren’t yet treating members who earn benefits as valued when they’re cashing in their hard-earned points. Hopefully IHG will see this as a weakness and address and improve it. Terms and conditions matter when expecting hotels to comply, or addressing non-compliance with customer service. If this isn’t what the program intended, they’ll update the terms and conditions of these benefits accordingly.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
