Tag Archives for google.
In the spring I wrote about scammers taking over an old Singapore Airlines phone number and pretending to be Singapore Airlines when customers call. The scammers charge high fees for basic services the airline would normally provide for free, like helping with seat assignments.
It turns out there’s another variation on this scam: the agency gets Google’s search results for the airline at a specific airport changed to display their phone number.
Google is a great source for finding flights and hotels as well as activities at your destination. Eight years ago Google was on the cusp of becoming your new travel agent and the online travel agencies (like Expedia) were trying to get the federal government to stop them.
Until now Google has largely sent travelers to other sites to make bookings.
Google is no stranger to financial services (GooglePay) and fundamentally checking accounts are about consumer data: how much do people earn (deposits, especially payroll deposits) and what exactly do they spend money on?
They’ve now taken the step of announcing digital bank accounts inside Google Pay along with eight banks.
Trivago, which is majority-owned by Expedia, along with 7 other companies wants Google to stop trying to collect on first quarter ad spending. These companies bought advertising, sold travel, but in many cases the trips didn’t happen – so they aren’t seeing revenue from those sales.
These companies are looking to the German government for bailouts, and want a bailout from Google as well because these companies would otherwise “be forced to use government loans to pay their debts.” German taxpayers would, in effect, be sending money to Google.
Major tech companies are moving into financial services because they think their ubiquity gives them the ability to succeed in an adjacent space, because they have strong brands, and because their tech focus allows them to appeal to a younger ‘new affluent’ demographic.
For the tech companies and issuers the biggest play is financial data.
A couple of weeks ago we learned that if you have an Android phone, Google tracks you even when you turn location history off. Although Google says that when you turn location history off “the places you go are no longer stored” an Associated Press investigation found that isn’t true and “turning off your Location History only stops Google from creating a timeline of your location that you can view. Some apps will still track you and store time-stamped location data from your devices.” Now we know that Google has a deal with Mastercard – and possibly with other payment networks – to track retail purchases and compare those to online ad clicks in order to help determine the effectiveness of online advertising beyond immediate online purchases. Google then shares date with a test group…
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
