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Your ‘free breakfast’ as a Marriott Platinum, Titanium, or Ambassador member is allowed to come off of a special limited menu. And it does not even have to include juice or coffee.
And here’s the important context. Hotels can get away with virtually anything at Marriott, and hotels in this particular ownership group usually try.
Marriott has shared that they’re dropping award charts in March and moving to dynamic pricing. We now know that the date this goes into effect will be March 29, though the transition will be gradual and spread into March 30. And we also know how much more expensive some properties may become.
The Marriott Courtyard Jefferson City in Missouri adds $4.90 onto award bookings, and that’s strange since the hotel doesn’t have a resort or destination fee. The website doesn’t tell you what this fee is for. But it’s really quite interesting – and galling.
Like airlines, Marriott will now sell you points while making a booking, not just on a dedicated page. That way they have more opportunities to sell points. And they’ve increased the limit on the number of points you can buy. They’re also running a new points purchase bonus of up to 50% more points.
Marriott is eliminating award charts, but they won’t tell us exactly when. So it’s a secret devaluation.
They say it’s coming sometime in March. That’s consistent with the original announcement that award charts would cease in March 2022. Some people have assumed this would mean March 1, 2022. And that’s possible, however a Marriott spokesperson tells me “we haven’t announced the date yet.”
Last week Marriott dropped into their terms and conditions that they were eliminating travel packages effective January 19, 2022. This was apparently published in the terms and conditions too early, and Marriott removed this from their published terms telling me they “published prematurely..[w]e will have additional details for members in the coming days.”
However Marriott never told members in advance about this change.
Marriott travel packages – a multi-night hotel stay bundled with a transfer of airline miles – used to be one of the great sweet spots of Marriott Rewards, just as ‘Nights and Flights’ was a great value option in the Starwood Preferred Guest program. Effective January 19, 2022 though these redemptions are no more.
There are two elements to loyalty marketing: recognition and reward. The former is the elite program, how you treat your best customers. The latter is rebate for their spend.
We can make some overall claims about best that will not apply to every member, every time, with their own subjective preferences. We can do this by looking at the overall earn-and-burn program, and by comparing the major elite benefits each program offers.
Marriott is offering a 45% bonus on purchased points through December 8 when buying at least 2000 points. Marriott co-brand cardmembers can take advantage of the offer through December 15, 2021.
A simple math exercise shows when you’re better off buying versus transferring (and why in most cases you’re better off doing neither).
One 75 night Titanium elite member tells the story about confirming a suite at the J.W. Marriott in Grand Rapids Michigan. They were staying for their 35th wedding anniversary. When they arrived to check in, they were assigned a regular room – the hotel gave their suite to someone else instead.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
