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Sheraton Still Awful After All These Years, Hilton And Marriott Strategic Moves Revealed In Government Filings

Feb 15 2024

Both chains report that 78% of their revenue comes from the U.S. Their international footprints are smaller than you’d think!

Marriott has more than twice as much booked liability for hotel award night redemptions as Hilton. But that does not mean “Marriott’s loyalty program generated a far higher total volume of rewards for members than Hilton’s did” since Hilton pays hotels less when members redeem than Marriott does.

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Hilton’s Rapid Rise: Challenging Marriott’s Dominance in the Hotel Loyalty Size, Who’s Best?

Jan 02 2024

Marriott Bonvoy (inclusive of former Starwood members) is the largest program while Hilton Honors has been growing quickly and catching up. Accor’s loyalty program – which is newer than the others – is small for the chain’s size. And while World of Hyatt is the smallest among these 7 hotel groups, it hits substantially above its weight, something that’s true both for program membership and for its co-brand credit card deal.

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Marriott’s Deceptive Resort Fee Game: How Points Stays Hide the Truth

Dec 11 2023

Marriott doesn’t appear to be complying with its legal settlement on resort fees. Depending on the property, they still show up as part of taxes which is deceptive. And while Marriott now supposedly lets you include resort fees as part of the total price shown on its website at first display, they are doing this only for paid rates and not for award nights (where they are even more deceptive).

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The Ups and Downs of Marriott’s Elite Ambassador Program: A Tale of Service, Layoffs, and Revival

Dec 04 2023

Marriott has the most exclusive top elite tier with published earning criteria. The Ambassador level requires not just 100 nights in hotels but also a minimum of $23,000 in spend, nearly impossible to achieve in many parts of the world with low hotel rates.

Yet for three years the Ambassador level didn’t even come with Ambassador service. Marriott eliminated dedicated Ambassadors during the pandemic, even while Hyatt (which offers concierges at just 60 nights without minimum spend) kept theirs.

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