Tag Archives for small business.
Until now they haven’t had a business version of the popular Sapphire Reserve card. That’s surprising. Amex has the Business Platinum. Even Capital One has Venture X Business. Yet Chase’s small business cards focused on the entry-level Ink and the mid-tier product that was closer to Sapphire Preferred.
The Hyatt program is smaller than many of Chase’s co-brand partners, but it hits above its weight because it’s a good program and members know it. A small business card is going to be a small slice of the smaller program pie. But Chase has been willing to do smaller portfolios – we’ll be seeing the Air Canada U.S. credit card soon, they are introducing an Instacart card.
By narrowcasting it’s possible to really target what a small group of consumers want, delivering things that group values without spending to build a card that delivers well for everyone. In other words it should be possible to deliver greater subjective value at lower cost. That was my frame as I walked into an event Chase and Hyatt hosted to announce the card.
I tested it at my most frequent stay property. The rate was taking 15% off of the ‘Standard’ rate. In this case the AAA rates and Member rates were the same – and this ‘corporate rate for anyone’ beat them both. In fact it was $13 better than the Member (and AAA) advance purchase rate – without advance purchase required.
American Express conjured up a holiday, Small Business Saturday, in a pique of marketing brilliance. They wanted to promote card acceptance with small merchants in a drive to reach parity with Visa and Mastercard, and promote awareness among their own cardmembers that Amex is accepted at small businesses.
American Express has a new small business promotion now – an ‘Amex Offer’ you can add to one personal card that will give you a $5 rebate on up to 10 purchases of $10 or more (total $50) at eligible small businesses.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
