Tag Archives for small business.
Chase has brought back the best-ever 200,000-point offer on the IHG One Rewards Premier Business card, giving small-business owners a shot at one of the richest hotel bonuses currently on the market. The card’s $99 annual fee is easy to justify if you value the annual free night and fourth-night-free perk, making this a rare hotel card offer that is strong both for the signup bonus and for keeping long term.
Citi has its best-ever offer for the AAdvantage Business World Elite Mastercard — 75,000 miles after $5,000 spend and no annual fee the first year. Lots of approvals reported.
The World of Hyatt Business Credit Card now has its biggest-ever welcome bonus: 80,000 points after $10,000 in spending in the first three months, up from the previous 60,000-point offer. The bigger reason to care is that Hyatt makes this its fastest card for spending your way toward elite status.
Citi brought back the best-ever welcome offer on its AAdvantage Business card: 75,000 American Airlines miles after $5,000 spend in 5 months, with the $99 annual fee waived for the first year. The headline bonus is great on its own, but the real edge for frequent American flyers is what the card unlocks inside AAdvantage Business—extra earning on tickets and, for many cardmembers, the ability to stack Loyalty Points in ways that can accelerate status.
Until now they haven’t had a business version of the popular Sapphire Reserve card. That’s surprising. Amex has the Business Platinum. Even Capital One has Venture X Business. Yet Chase’s small business cards focused on the entry-level Ink and the mid-tier product that was closer to Sapphire Preferred.
The Hyatt program is smaller than many of Chase’s co-brand partners, but it hits above its weight because it’s a good program and members know it. A small business card is going to be a small slice of the smaller program pie. But Chase has been willing to do smaller portfolios – we’ll be seeing the Air Canada U.S. credit card soon, they are introducing an Instacart card.
By narrowcasting it’s possible to really target what a small group of consumers want, delivering things that group values without spending to build a card that delivers well for everyone. In other words it should be possible to deliver greater subjective value at lower cost. That was my frame as I walked into an event Chase and Hyatt hosted to announce the card.
I tested it at my most frequent stay property. The rate was taking 15% off of the ‘Standard’ rate. In this case the AAA rates and Member rates were the same – and this ‘corporate rate for anyone’ beat them both. In fact it was $13 better than the Member (and AAA) advance purchase rate – without advance purchase required.
American Express conjured up a holiday, Small Business Saturday, in a pique of marketing brilliance. They wanted to promote card acceptance with small merchants in a drive to reach parity with Visa and Mastercard, and promote awareness among their own cardmembers that Amex is accepted at small businesses.
American Express has a new small business promotion now – an ‘Amex Offer’ you can add to one personal card that will give you a $5 rebate on up to 10 purchases of $10 or more (total $50) at eligible small businesses.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
