With Few Passengers, Three Airlines Pivot To Selling Inflight Meals To The Public

In 2014 Air Food One attempted home delivery of LSG Sky Chefs meals. They were delivering leftover airline food throughout Germany. That effort … failed.

But while you’re stuck on the ground you can make your own United business class meals with the Polaris cookbook. And AirAsia has a restaurant serving their inflight ‘food for sale’ meals on the ground.

Two months ago one airline entered the (very small, if it even exists at all) market for home delivery of airline meals, Air North – a Canadian airline based in Whitehorse, Yukon – will deliver frozen meals to your door. Their service area, sadly, is limited to Whitehorse. They also offer pickup service.

Why frozen meals? They’re in Yukon, so they cook the meals and by the time they reach you they’re frozen. (Not really.) There are seven choices, and prices run about US$6 apiece.

Then in May Russia’s Ural Airlines started “delivering its in-flight meals to customers in Moscow, St. Petersburg and Yekaterinburg.”

Ural Airlines’ service offers the staples of airline meals – chicken, meat and fish – as well as orange, apple and tomato juice. The meal is served on a traditional airline tray.

In Moscow, a business class meal of chicken costs 1,250 roubles ($16.65), while an economy class meal costs 550 roubles ($7.33).

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Вкус путешествий, не выходя из дома! ✈️ ⠀ Друзья, чтобы вы не забывали о приятных моментах путешествия, авиакомпания «Уральские авиалинии» запускает собственную доставку блюд из бортового рациона для жителей Москвы, Санкт-Петербурга и Екатеринбурга. ⠀ 🙌 Всё, как в самолёте, за исключением вида из окна. ⠀ Что желаете? ⠀ ✅ Курица; ✅ Мясо; ✅ Рыба. ✅ А из напитков? ⠀ Все блюда сервируются по всем правилам авиационной кухни, поэтому за качество и безопасность мы ручаемся! А ещё рацион доставляют исключительно в привычных для путешественников касалетках. ⠀ 🔥 Заказывайте по ссылке в описании профиля. ⠀ 👍 Чтобы вы в полной мере ощутили себя в полете, 5% от суммы каждого заказа будут начисляться бонусами на вашу карту лояльности «Крылья». Зарегистрироваться в программе всегда можно на сайте авиакомпании.

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Thai Airways has been grounded but was preparing to sell frozen Thai food under the airline brand even before the coronavirus pandemic. They haven’t gotten that broad distribution down yet however.

For now Thai is marketing meals to Bangkok residents, initially for pickup at book Bangkok Suvarnabhumi (BKK) and Don Mueang (DMK) airports as well as Puff & Pie shops. Pre-order is offered a day in advance and the airline will be expanding to home delivery. Their Chef’s Signature Meal Box includes an entree as well as a dessert. Prices range from $7.96 to $9.24 each. (HT: Airways)

I could see airline meal delivery services finally taking off. I’d happily pay for Singapore Airlines laksa or ANA ramen at home. Frozen Canadian airline Thai food and Russian chicken, seems like more of a stretch. I’d love to try Thai’s meals – if they succeed in the Bangkok market they’d probably be ‘good enough’ to expand and offer Thai frozen food internationally.

Here in Austin I’d love to stock my freezer with their stir fried tiger prawns with salt, garlic and chili. I’m not sure $8 in Bangkok having to pre-order and pick it up makes this a winning strategy, however.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. The ANA ramen (Ippudo) is pretty meh in my opinion. Unless you live in the sticks there’s likely better ramen restaurants available.

  2. @Gary if you’re doing an AUS-BKK food pickup run, could you grab me a few? Cocktails on Rainey St are on me when you get back.

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