There’s been a trend towards airline-hotel chain tie-ups, where each loyalty program tries to capture the business of members of the other program. These are expensive to offer, granting points and frequently privileges, but they’ve expanded because their proponents have reported that they work.
Marriott and United have a relationship (the original Starwood-Delta deal having fallen by the wayside) and American and Hyatt do as well. Hyatt has been innovative in this space as well doing deals with other hotel chains.
Now we’re seeing the first Crossover Rewards-style offering in Europe, with the launch of a dual points-earning offer and points conversion between Air France KLM and Accor Hotels.
- Earn half Accor point per Euro spent on Air France KLM flights
- Earn one Flying Blue mile per Euro spent on Accor hotel stays
Move points back and forth between programs:
- 4000 Flying Blue miles convert to 2000 Accor points
- 2000 Accor points convert to 1000 Flying Blue miles
There’s significant value loss with each points conversion, but it’s nice to have this as an add-on option. The real value is in dual points-earning. Every time you’d otherwise earn with either program for a flight or hotel stay you can earn with both.
What’s more this isn’t limited to elites, the way the US airline-hotel deals have been. The only status component of this offer is that after your first posted transaction with each partner through this partnership you’ll earn 5 Flying Blue status credits and an Accor status night (so up to 10 Flying Blue credits and 2 Accor nights), plus a 6-month subscription to “a digital travel library by Youboox.”
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