After Delta Air Lines announced it was going all Keyser Söze on its elite frequent flyers, and acting like the master manipulator who leaves no loose ends, even if it means betraying those who trust him, there’s a clear opening for competing airlines.
- Delta is taking away unlimited club access from a majority of customers who pay for the airline’s premium co-brand lounge access credit card.
- And they’re making it much harder than before to earn status, with a qualifying dollars target of $35,000 for Diamond status.
Delta’s best customers are some of the airline industry’s most prized customers, and Delta’s best customers with their premium $550 annual free credit card are even taking it on the chin.
Alaska Airlines is first into the fray offering them a lifeline. And you might think that’s too niche except perhaps in Seattle where both airlines have a hub, but Alaska Airlines is a member of the oneworld alliance, has global partnerships outside of that alliance, and has a deeper partnership with American Airlines that means getting treated as an equivalent tier AAdvantage elite when flying that airline.
What’s amazing is that Alaska is offering to match status for all of next year, and they’re offering to match not just equivalent status but one level higher than current status. They dangle this carrot as encouragement for matched Delta elite customers to take the Alaska Airlines credit card. Brilliant.
According to Alaska’s VP of Loyalty,
We’ve always believed that loyalty is about more than just revenue and that earning elite status shouldn’t require a second mortgage. We’ve designed Mileage Plan to reward loyalty in its many forms which is why we offer guests the fastest track to elite status with no spend requirements.
You get a better match if you’ve already qualified for next year’s status than if your status ends with the end of this year. And either way, you do better if you get the Alaska card by the end of 2023.
If the combination of Alaska Airlines and American Airlines works for you, and you’ve already earned 2024 Delta Diamond status, get this match and get the Alaska card and you’ll be given Alaska Airlines 100K status through end of 2024 no challenge or other activity required.
Amazing. Delta Diamonds should do this. There’s never been a more generous offer. The only caveat is that they won’t let you do a status match again later, or do this if you’ve had one before.
Alaska’s miles are generally worth more than competitor miles, and a lot more than SkyMiles. MVP Gold 75K and 100K are both oneworld emerald, which gets you into the international first class lounges of partners like Cathay Pacific, Japan Airlines, and Qantas regardless of class of service flown. And Alaska Airlines can often match Delta both with friendly service and reliability.
American, United, and JetBlue should be jumping on the opportunity to attract disaffected SkyMiles members, right now as they’re unhappy with what’s being done to them in Atlanta.
(HT: One Mile at a Time)