United has been moving towards a premium-heavy strategy. The offer more international business class seats than peers using similar aircraft, and they’ve invested in really nice international business class lounges. Their Polaris business class seat allows them to do this because it gives them a fully flat product with direct aisle access without taking up more space in the cabin than their old six-abreast seats. It’s a “good enough” seat that isn’t quite as nice as American’s B/E Aerospace Super Diamond or Delta’s new Suites, but that doesn’t require actively avoiding flying business class on United. United has announced a doubling down on the premium heavy approach adding even more business class seats to a subfleet of 767-300s, as well as adding first class seats to Airbus A319 and A320s where they’ve had fewer seats…
