Starwood CEO Adam Aron relayed during the company’s earnings call that he expects a sale by the end of the year. This morning I noted that Hyatt was rumored to be near an agreement to acquire Starwood. It would be interesting to see Adam Aron — who created the Gold Passport program as Hyatt’s Chief Marketing Officer — ultimately sell Starwood to his former employer.
For customers this would be the best possible outcome of any of the deal combinations Starwood is rumored to have looked at. I like this better than Wyndham, IHG, or Accor. For Hyatt and Starwood it’s not as clear how well an acquisition fills strategic gaps, however.