Southwest Airlines is promoting a new ‘refer your company’ offer with 25,000 points as the reward. Some people won’t even need to take a flight to earn the points.

1. Register by September 30. You ‘refer your company’s travel decision-maker’ to sign up for Southwest’s business portal.
   
2. If your company is big enough with enough travel to “qualify for a managed relationship” you earn 25,000 points with no other requirements. Just having the sales contact is worth the bounty to Southwest.
   
3. Assuming the company is smaller, it’ll be referred to sign up for SWABiz, Southwest’s business travel portal. If the company enrolls within 30 day sof the email, then once that happens you’ll have 90 days to book through swabiz.com and fly a paid roundtrip to earn the 25,000 bonus points.

You won’t get the points if your company already has a SWABiz account or a managed travel deal with Southwest.

I have a company that isn’t signed up. My wife is the decision-maker on all things in my family, I will refer her as the decision-maker and will time that (and our signup with the program) to ensure I can do a qualifying roundtrip. Fortunately Southwest has the only non-stop between Austin and Washington National, my most frequent domestic destination, so that won’t be a problem, at least as long as they get their mass flight cancellation issues sorted out. (I have heard several theories of what’s going on, but unlike at American I don’t have the definitive answer.)

This is a very rich offer. It is worth noting, however, that these bonus points do not count towards elite status or companion pass.

The offer also says it is ‘non-transferable’ but it doesn’t seem to actually be targeted or require you to receive the marketing email to take advantage of it, since the instructions even suggest signing up for a new Rapid Rewards account if you don’t already have one.