Earn 29,721 Amex Points For $296.90

Rakuten is offering 90% cash back at LifeLock, or 90 American Express Membership Rewards points per dollar if you have your earning style set to receive Amex points rather than cash (which you should, since Amex points are worth more than a penny apiece).

The LifeLock Ultimate Plus Plan comes with a ‘25% discount’ off the normal $26.99 per month. All-in with taxes you’re looking at $296.90 for a year. (HT: My Points Life)

You’ll earn 26,721 Membership Rewards points for the purchase, plus new members earn 3000 points with their first transaction of $25 or more. So a total of 29,721 points are on offer.

Oddly this isn’t the best deal they’ve ever offered. Last July 15 (one day only) it was possible to earn 120 points per dollar.

Is There Any Value In LifeLock Itself?

LifeLock is the company whose CEO published his social security number to demonstrate the power of his system and dared hackers to steal his identity. Which they promptly did. Thirteen times.

Nonetheless they advertise broadly a credit monitoring service and help to fix things if your identity is stolen. Of course you can check your credit report for free, and you can call your credit card companies, you don’t really need them to keep a list of cards and card numbers for you, but some people find it convenient.

Once you get a credit monitoring alert, if your ID has been compromised you’re being notified after the fact. Trolling the net for instances of your social security number with a Tor browser isn’t likely to do much either.

They used to put an automatic freeze on your credit report, and continually renew the freeze, and wound up in a lawsuit over doing so (since they did it for all customers, versus when there’s a legitimate concern of identity being compromised).

Still the service may be useful for people who find looking through a free credit report and making sense of it too complicated. For most though in my opinion you won’t want to keep LifeLock. But you may want to cancel and do a deal again with them at some point in the future.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. They were going to fit the LifeLock CEO’s balls in that same truck, but they didn’t fit.

  2. Thanks Gary! I signed up. Mine came out $296.90 plus taxes totaling $323.25 which is still good deal for Membership rewards points! Happy Fathers Day by the way!

  3. Anytime I can buy Amex membership rewards points for a penny or so each I’ll take all I can get. At that rate the points needed for an ANA RTW in J is $1,250. Deal.

  4. It’s gone for now, but please post it if you see it again. I’m happy to buy Amex points at close to a penny apiece.

    @Gary – have you seen any similar promos this year?

  5. There’s got to be a better way to light your money on fire than giving it to Lifelock.

  6. Hi Gary – Many thanks for the link to our article from last year about the LifeLock/Rakuten 120% deal. As Ferdinand Magellan commented above, it was indeed time-consuming and at least moderately traumatic to get the points from that deal. By coincidence, I canceled the one-year LifeLock subscriptions from that deal today. Online cancellation was not an option, but I was able to cancel via a 10-minute phone call. It wasn’t too painful, although I had to answer some random verification questions about where I’d lived and what kind of vehicle I’d owned in the past. I’m glad to have that deal behind me. Since last year, I’ve certainly learned other ways to accumulate Amex MR points with less brain damage. ~Craig

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