The late co-founder of the airline Herb Kelleher wrote in 2011 about the airline’s legacy of never having to furlough an employee, saying it was because their employees work hard and never forget the customers paying the bills. In the early 1970s they had to return one of their Boeing 737s due to financial challenges, but they kept their employees on.
Of course we’ve never seen travel demand collapse the way we have with the coronavirus pandemic though Southwest Airlines is actually well-positioned relative to its peers to recover.