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Jay Sorenson has an interesting new report (.pdf) declaring ‘revenue is now king’ that revenue-based programs are the new ‘it’ in loyalty. The piece begins by citing all sorts of reasons why revenue matters to a company, which is of course both true and unenlightening.
While mileage alone doesn’t incentivize loyalty, the goal of a marketing program isn’t to ‘reward customers who spend the most’ it’s to move the needle on incremental business .
I have absolutely no doubt that there’s intelligence surrounding attempts to hide explosive devices inside electronics. There has been specific intelligence on this before. That’s why at times we’ve had to turn on electronic devices, and It’s certainly conceivable that the technical know how could have advanced to the point that a real working laptop could be used to hide nefarious objects.
Developing a threat in this way wouldn’t be easy, and aspiring to do this is very different than actually developing the capability, but it’s a claim we simply cannot disprove no matter how much the intelligence community has given reason not to trust its pronouncements.
Air Canada’s frequent flyer program Aeroplan was spun off into a separate public company in 2005. As a separate company, the frequent flyer program makes arms-length transactions with the airline and has a very extensive contract allowing it to buy a minimum number of seats and other benefits.
Air Canada expects to negotiate more favorable terms for the airline compared to the current contract which expires in 2020.
Air France KLM Flying Blue — a surprisingly valuable, strategic frequent flyer program — is a transfer partner of Chase Ultimate Rewards, American Express Membership Rewards, and Citi ThankYou Rewards.
A woman flying Air China’s Beijing – Melbourne flight CA165 on February 19 was awoken by a a “loud explosion.”
Starwood and Delta launched a major partnership four years ago. Crossover Rewards offered reciprocal points-earning and a modest degree of status recognition.
Delta had been talking with Marriott about a deal, but my recollection from the time is that Marriott balked over price. Delta simply wanted too much to do the deal. However Marriott launched a partnership with United months after Delta and Starwood went public.
I was talking with Yana about Virgin Atlantic’s amazing ANA awards — seriously, roundtrip in one of the world’s better first class products for 110,000 miles between the US and Tokyo — and I was outlining all of the hoops you have to jump through.
Yana’s response to that whole discussion was perfect and just 5 words: the Law of One Price.
In 2013 Delta eliminated SkyMiles elite qualifying miles earning when traveling on their SkyTeam partner Korean Air.
Scuttlebutt at the time was that this was Delta playing hardball with Korean — the Seoul-based carrier wouldn’t do a joint venture with Delta, at least on Delta’s terms, so they weren’t going to incentivize their customers to fly Korean Air.
I’ve always found US government travel warnings to be overly cautious. I have no problem transiting the Istanbul airport, booking an award on Turkish Airlines (just hope your seat opponent doesn’t whisper to a flight attendant that you’re a Gulenist).
Since I’m willing to go places like this, it seems worth highlighting a counterpoint. The government doesn’t say ‘don’t go to Mexico’ just that there are some Bad Hombres™ there.
Singapore Airlines Krisflyer is eliminating fuel surcharges on Singapore Airlines award redemptions effective March 23, along with increasing the price of some awards and ending the 15% online booking discount.
They’re doing this, it turns out, ahead of eliminating fuel surcharges as an airline.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
