Last year American Airlines stopped sending out physical elite membership cards and luggage tags to members promoting their “fully digital experience.” It was a cost-cutting move, taking something of emotional value away from top customers.
Zach Griff writes that elite kits are again being sent out to Platinum Pro and Executive Platinum members.
- Executive Platinum: membership card, two luggage tags, six employee recognition certificates
- Platinum Pro: membership card, six employee recognition certificates
- Platinum and Gold: still benefit from a “fully digital experience”
My 2020 Elite Membership Kit And Baggage Tags
Anyone achieving Platinum Pro or Executive Platinum status starting today will receive a kit. American will not be running a database query, apparently, for those who have already earned status in 2021 – Griff reports “If you achieved status earlier this year and would like a physical kit, you’ll need to call AA to request one.”
While physical membership kits were eliminated last year, American did let customers call in to request employee recognition certificates. They didn’t tell members this, but anyone who learned about the option at View From The Wing was able to do so.
Each coupon is a raffle entry. They used to be called “Round of Applause” certificates, often referred to by frequent flyers as “AAplause” certificates. Each month American would draw winners of prizes of AAdvantage frequent flyer miles (and before that the You’re SomeOne Special or “SOS” program gave positive space travel). They’ve moved to the US Airways system and now do quarterly drawings for cash. It’s a nice way to say thank you to employees who provide ‘above and beyond’ service.