The Wall Street Journal covers the hot competition for hotel conversion brands with Marriott’s Delta hotels acquisition poised to compete with Hilton’s Doubletree for hotel owners that don’t want to spend a lot to bring their properties up to what would otherwise be a brand’s standards.
There’s no commonality – other than Hilton HHonors – that makes a hotel a Doubletree, that tells a hotel guest what to expect. That’s why Doubletree gives out the cookies.