IHG Rewards is now IHG One Rewards with a whole new set of elite benefits to go with the introduction of a new top elite tier, Diamond. I spoke with IHG’s Senior Vice President of Global Loyalty and Partnerships, Heather Balsley, both about the vision for the changes and the to get into the weeds about how new benefits will work.
In theory new elite benefits are better than Hilton’s, and some guests will prefer them over Marriott’s, but how valuable they are depends on the properties members stay at and how well those hotels deliver on promises.