Tag Archives for economy.
United Airlines is revamping economy class meal service on transatlantic flights starting next month, swapping out the usual pretzel or breadstick starter for a fresh packaged appetizer.
The summer before the global pandemic, Delta Air Lines revamped its long haul economy product. In a sign that they had forgotten they were an airline they introduced amenity kits, welcome drinks and hot towels, and course-based dining in economy class.
To show just how different of an airline Delta is now, compare course-based dining in economy with this.
If you’re going to take a Senator to task for flying in luxury, please don’t make it one who is flying extra legroom coach. Currently Delta’s “Comfort+” seats no longer even come with complimentary booze.
A video viewed nearly 110 million times, and liked 11 million, shows a woman clipping and destroying the hair of the passenger seated in front of her on a flight when the woman keeps flipping her hair over the seatback and blocking the video screen behind her.
It speaks to something we all feel sitting in the confined space of an economy cabin when another passenger violates norms and invades our limited space, captured by the comment “I fully support their actions.”
The reason that air travel in coach isn’t as luxurious as it was 50 years ago is because of deregulation. Air travel is much less expensive. Planes are full – and the number one determinant of a pleasant flight in back is whether you have an empty seat next to you. Airlines don’t operate with the high margins they did when government prevented them from competing with each other on price. As a result they don’t invest in luxurious food to lure travelers away from competitors, since they weren’t allowed us use low prices.
Competitive pressures being what they are it looks like United Airlines is testing some increased coach investment. Aleksandra Mietus, United Manager of Onboard Expereince, tweets out a photo of coach amenities from Chicago O’Hare – Tokyo Narita: a toothbrush and tooth paste, ear plugs, and an eye mask.
I recently spent a few hours in a Qantas coach seat onboard on of their Airbus A380s. I came away amazed by the experience. The seat itself was comfortable and well padded. I can’t say enough about the importance of padding, something that many modern ‘slimline’ seats designed to squeeze half an inch of space per row and make it possible to add more seats to the plane compromise on.
I fly Southwest Airlines all the time. Southwest has a motto ‘we do short better’ and Southwest coach is great for up to 3 hours or so. I wouldn’t love to fly them to Hawaii, but I’ll gladly jump on their Washington National – Austin flight since they’re the only one that can legally fly it and it saves me a connection.
It’s nice to see Delta continuing to invest in their economy product, which after all is where most passengers sit. It may even be that their Boeing 777s, which still feature 9-abreast seating rather than squeezing in 10-across, offers the best international economy among U.S. or European carriers.
Delta has introduced new Tumi amenity kits, and the business class kits contain Le Labo products. Perhaps most notably all long haul passengers flying Delta receive an amenity kit, including coach passengers, although the separate kits for coach and Comfort+ extra legroom seats aren’t branded… but are still creative.
In December I wrote that Delta has added basic economy restrictions to the lowest award prices for some routes. This was limited to just a few cities.
Now the travesty has spread.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
