Delta thinks they have the flight experience part of travel down and won, and their CFO declares “the next area of competition in air travel is in the airport.” But they’ve turned over too much of the travel experience to government airports, government security, and government air traffic control to really make a difference.
Delta is likely to identify some some incremental improvements to reduce hassle and declare them revolutionary. And if it’s even a little better than the United and American airport experience they’ll be hailed for it.