Nov
16
2020
There’s a long history of loyalty programs targeting people while they’re young, hoping to build a lifetime relationship with a customer. And some of those ideas are resurfacing today.
Seeing more efforts along these lines is a sign that loyalty matters again. When planes were full airlines didn’t have to work as hard building relationships with customers or marketing to fill empty seats. That’s all changed, and we’re beginning to see a renaissance of the frequent flyer program. Hopefully that spirit lasts even once we’re back to normal times and traveling again.
