Airlines

Category Archives for Airlines.

Delta’s New Color Coded Boarding is Live, Internal Memo Admits They’re Trying to Upsell You

Jan 28 2019

When Delta announced a new boarding process last month I gave it only a minor note since there’s very little actual change despite the hype about colors, simplicity and a better experience.

In an internal memo to employees Delta explains the strategy of their new boarding process — including making it clear to customers what they’re buying when they spend more.

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The One Flight in America to Avoid More Than Any Other

back of airplane seats
Jan 28 2019

Starting in May American Airlines is launching what may be the worst flight in the world, Miami to Brasilia in South America with a Boeing 737 MAX. The flight is blocked at over seven and a half hours and spans 3600 miles.

Now American Airlines is launching a domestic flight that’s nearly as rough because it takes the same product and flies it nearly as long without leaving the country.

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Breakdown: Woman Can’t Face the Idea of Four Hours in a United Coach Middle Seat

people on plane
Jan 27 2019

Every single day an inner battle boils in the skies, just below the service, threatening to bubble over.

A passenger videotaped a woman melting down after boarding her United flight. She said she had four hours ahead of her in a middle seat. She declares “I can’t do this.” She complains also about the size of the two passengers on either side of her. She says she’s small in comparison (she isn’t), “I eat salad.”

But that’s not what makes this story absolutely perfect. There’s an Easter egg in the video.

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Maslow’s Hammer is the Only Tool American Airlines Has to Fight Declining Customer Scores

back of airplane seats
Jan 25 2019

During American Airlines’ earnings call this morning Cowen & Company’s Helane Becker asked airline President Robert Isom, “If you polled your customers what would they say is the #1 complaint about the airline, and what are you doing about it?”

The airline’s approach to unhappy customers – declining likelihood to recommend scores – appears to be to double down on the same approach they’ve been taking at the very time those scores have been falling.

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