Adweek declare’s Delta’s Senior Vice President of Marketing Tim Mapes a “Brand Genius” although their description of the airline is telling.
The marketing lead at Delta is honored for everything except the airline’s primary customer facing marketing vehicle, SkyMiles.
Last week I noted that Frontier Airlines is getting rid of its 800 number and should save $2 million a year.
As I wrote at the time, this seems totally reasonable to me. When is the last time you paid for domestic long distance? (I haven’t even had a home land line in ~ 15 years.)
In fact getting rid of 800 numbers are a huge marketing opportunity that airlines could jump on.
I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Ten days ago Delta started pricing awards weird. No, not the kind of weird where Delta charges 830,000 miles for a business class trip to Australia.
The kind of weird where Delta charges fewer miles than they’re ‘supposed to’ for flights to Europe (‘supposed to’ in a world where award charts still existed, natch).
The best rental car promotion is back. National Car Rental offers ‘1-2-Free’ each year and 2015’s starts tomorrow.
You earn a free rental day for every two qualifying rentals (mid-size or larger for 2 days or longer) between now and the end of January — that’s more than a five month earning period. And of course it is on top of the usual credits earned.
IHG Rewards Club is offering 50% off redemptions at several resorts in Mexico, Central America, and the Caribbean made between August 24 and September 9 for travel September 1 through October 31. Here are the hotels where this offer is available:
I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
I write about credit card trip delay coverage — how your credit card used to purchase tickets may cover the costs you incur during a long delay, like the price you pay for a hotel room and your meals too.
This really needs to be shouted from the rooftops since travel does get messed up, people do incur costs, and most get frustrated and leave real money on the table.
Both Hilton and Marriott are out with their promotions for next month through the end of the year. Hilton is offering a chain-wide double and triple points depending on the day of the week, and Marriott is offering “MegaBonus” bonus points with different targeted offers for different members.
Two weeks ago I wrote about Plastiq and their limited-time offer to charge just 1.99% when you pay bills through their service with a MasterCard or American Express.
Plastiq’s new promotion is no fee to pay your utilities with a MasterCard when you schedule 6 or more payments up front.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
